数字企业如何在新兴市场获得收益:弱制度、网络联结与数字产品特性的组态效应  

How Digital Firms Benefit from Emerging Markets:Configurational Effects of Weak Institution,Network Ties,and Digital Product Characteristics

作　　者：黄春明 杜义飞[1] 高一茗 史轩亚 HUANG Chun-ming;DU Yi-fei;GAO Yi-ming;SHI Xuan-ya(School of Management and Economics,University of Electronic Science and Technology of China,Chengdu 611731,China;College of Economics and Management,Southwest University,Chongqing 400700,China)

机构地区：[1]电子科技大学经济与管理学院,成都611731 [2]西南大学经济管理学院,重庆400700

出　　处：《研究与发展管理》2024年第3期33-44,共12页R&D Management

基　　金：国家自然科学基金项目“数字组件视角下产业互联网平台及其创业机会开发:承载、过程与捕获”(72372018);国家自然科学基金青年项目“中国跨国企业网络联结动态与国际创业机会:周边国家情境和进入后逻辑”(72202028)。

摘　　要：新兴市场对企业国际化具有重要的战略价值,如何在新兴市场获得收益成为企业持续发展的关键。现有文献表明企业网络联结能够帮助跨国企业在新兴市场获取外部资源,应对制度变化带来的不利影响,但忽视了其在不同制度与不同企业中的差异。基于中国App在非洲市场发展的数据,运用模糊集定性比较分析方法探究数字企业在新兴市场实现高绩效的发展路径。研究发现,数字企业网络联结在不同的弱制度与数字产品条件中展示出差异化的作用方式。在弱制度作为核心条件存在时,网络联结可以与弱制度互补为数字企业创造良好的发展环境;在弱制度条件不存在时,数字企业通过网络联结与数字产品特性的互补来增加数字产品价值获得高绩效。研究结论揭示了数字企业在新兴市场的组态发展路径,为其在弱制度环境中实现高绩效提供了策略,同时在理论上将网络联结的作用扩展至弱制度情境和数字企业对象。Emerging markets have an important strategic value for firms' internationalization,and how to reap the benefits of emerging markets has become the key to firms' sustainable development.Existing literature suggests that network ties can help multinational firms to access external resources and cope with the adverse effects of institutional changes in emerging markets,but ignores the differences between different institution and different firms.Based on the data of Chinese Apps in African markets,it used fuzzy set qualitative comparative analysis to explore the development paths of digital firms to achieve high performance in emerging markets.It finds that network ties exhibit differentiated modes of action under different weak institutional and digital product conditions.When weak institutional conditions are the core conditions,network ties can complement weak institutions to create a favorable development environment for firms;when weak institutional conditions are absent,digital firms achieve high performance by adding value to digital products through the complementarity of network ties and product factors.It reveals the development paths of multinational firms in emerging markets,provides strategies for them to achieve high performance in weak institutional environments,and theoretically extends the role of network ties to weak institutional scenarios and digital firm objects.

关 键 词：网络联结 弱制度 数字企业 新兴市场 

分 类 号：F270[经济管理—企业管理]