基于扎根理论的老子故里旅游景区文创产品开发路径研究  

Research on the Development Path of Cultural and Creative Product in Laozi's Hometown Tourist Attraction Based on Grounded Theory

作　　者：赵芳甜 ZHAO Fangtian(Design College,Zhoukou Normal University,Zhoukou 466000,Henan,China)

机构地区：[1]周口师范学院设计学院,河南周口466000

出　　处：《玩具世界》2024年第4期127-129,共3页Toys World

基　　金：河南省教育厅人文社会科学科学研究项目“基于扎根理论的老子故里旅游景区文创产品开发路径研究”(2024-ZDJH-638)资助。

摘　　要：随着旅游业的快速发展,文化创意产品在旅游景区中的作用越来越受到重视。文章基于扎根理论,以老子故里旅游景区为例,探讨其文创开发路径。首先分析了该景区的特点,然后通过数据收集和整理,构建理论模型,用以解释该景区的核心文化价值以及如何满足现代游客的需求。在此基础上,提出了基于扎根理论的文创产品开发路径,从景区价值观、游客需求、创新开发、品牌意识等方面破局,以期为该景区的文创产品开发提供有益的参考。With the rapid development of tourism,the role of cultural and creative products in tourist attractions has been paid more and more attention.Based on the grounded theory,this paper takes Laozi's hometown tourist attraction as an example to explore its cultural and creative product development path.Firstly,the characteristics of the scenic spot are analyzed.Then,through data collection and organization,a theoretical model is constructed to explain the core cultural values of the scenic spot and how to meet the needs of modern tourists.On this basis,a development path for cultural and creative products based on grounded theory is proposed,breaking through the situation from the aspects such as scenic spot value,tourist demand,innovative development and brand awareness,in order to provide useful reference for the development of cultural and creative products in the scenic spot.

关 键 词：扎根理论 文创产品开发 老子故里旅游景区 

分 类 号：F593[经济管理—旅游管理] F768.6[经济管理—产业经济]