新媒体时代视觉传达艺术设计与传统文化的融合研究  

Research on the Integration of Visual Communication Art Design and Traditional Culture in the New Media Era

作　　者：朱冠臣 ZHU Guanchen(Advertising Institute,Communication University of China,Beijing 100024,China)

机构地区：[1]中国传媒大学广告学院,北京100024

出　　处：《玩具世界》2024年第4期163-165,共3页Toys World

摘　　要：新媒体时代的来临,为视觉传达设计的发展带来了新的机遇与挑战。随着互联网技术的发展以及新技术的应用,视觉传达设计的语言和形式也在发生改变。在新媒体时代,将中华传统文化元素应用于视觉传达设计中,已成为设计工作者关注和研究的重要课题。文章立足传统文化,阐述新媒体时代下视觉传达设计的基本特点、发展趋势,并提出了视觉传达设计与传统文化融合的策略。中华传统文化与视觉传达设计紧密结合,既要继承和发展中华优秀传统文化的精髓,又要引入视觉传达设计的相关知识。这是提升视觉传达设计实用价值与审美水平的关键所在,而将传统文化与视觉传达设计进行有机结合,能有效促进新媒体时代视觉传达艺术设计的发展与传播。The advent of the new media era has brought new opportunities and challenges for the development of visual communication design.With the development of Internet technology and the application of new technologies,the language and form of visual communication design are also changing.In the new media era,the application of traditional Chinese cultural elements in visual communication design has become an important topic for designers to pay attention to and study.Based on traditional culture,this paper expounds the basic characteristics and development trend of visual communication design in the new media era,and puts forward the strategy of integrating visual communication design with traditional culture.The close combination of traditional Chinese culture and visual communication design not only needs to inherit and develop the essence of excellent traditional Chinese culture,but also needs to introduce relevant knowledge of visual communication design.This is the key to improving the practical value and aesthetic level of visual communication design.The organic combination of traditional culture and visual communication design can effectively promote the development and dissemination of visual communication art design in the new media era.

关 键 词：新媒体时代 视觉传达艺术设计 传统文化 

分 类 号：J524[艺术—艺术设计] G206[文化科学—传播学]