中国戏曲文化借助游戏实现跨文化传播的可行性研究——基于YouTube平台《神女劈观》视频评论的文本分析  

Research on the Feasibility of the Realization of Cross-cultural Communication of Chinese Opera Culture Through Game——Text Analysis of Video Comment on Devastation and Redemption on You Tube Platform

作　　者：李佳玲 徐玉兰[1] LI Jialing;XU Yulan(Yanbian University,Yanbian 133000,Jilin,China)

机构地区：[1]延边大学,吉林延边133000

出　　处：《玩具世界》2024年第4期178-180,共3页Toys World

摘　　要：近年来,网络游戏成为中国文化向外界传播的一个新的重要渠道。文章基于海外平台跨文化传播研究现状,以火爆海外的《原神》游戏中的人物角色介绍视频《神女劈观》为例,对该视频在YouTube平台上的视频评论进行分析。通过文本分析方法,借助Python等软件对视频评论进行量化分析,即词频分析、共线网络分析,分析用户评论文本的高频词、共线关系,探究在新媒体时代下中国戏曲文化如何借助游戏实现跨文化传播,以期对中国文化的对外传播有所帮助。In recent years,online games have become a new important channel for the communication of Chinese culture to the outside world.Based on the research status of cross-cultural communication on overseas platforms,this paper takes the character introduction video Devastation and Redemption in the popular game Genshin Impact overseas as an example to analyze the video comments on the YouTube platform.Through text analysis methods,Python and other software are used to quantitatively analyze video comments,including word frequency analysis and collinear network analysis,to analyze the high-frequency words and collinear relationships in user comment texts,and to explore how Chinese opera culture can achieve cross-cultural communication through games in the new media era,in order to contribute to the external communication of Chinese culture.

关 键 词：《原神》 《神女劈观》 跨文化传播 文本分析 中国戏曲 

分 类 号：D412.65[政治法律—政治学]