现象学方法论在地方品牌中色彩研究的应用  

The Application of Phenomenological Methodology to Color Research in Place Branding

作　　者：张文岚 Zhang Wenlan(China Academy of Art)

机构地区：[1]中国美术学院

出　　处：《色彩》2024年第4期15-17,40,共4页Fashion Color

摘　　要：本文旨在通过探究胡塞尔所提出的先验现象学方法论,论证先验现象学方法论在地方品牌色彩研究中应用的适用性。进而运用先验现象学方法论所提出的方法步骤,提出对地方品牌色彩本质研究的三个应用维度:直观感知、多维知觉、本质综合。以这三个维度分别回应了研究中的三个问题:“如何消除认识偏见”“如何联系复杂现象”“如何描述地方色彩”。为地方品牌色彩研究提供了一种更为深入的研究途径,使研究者进一步理解地方品牌色彩的内在结构和共性特征,对其理论概念及实践应用有更清晰的认知。This paper aims to explore the applicability of Husserl's proposed transcendental phenomenology in the study of color within local brand contexts.Subsequently,applying the methodological steps proposed by transcendental phenomenology,three application dimensions for researching the essence of local brand colors are introduced:intuitive perception,multidimensional perception,and essence synthesis.These dimensions address three research questions:"How to eliminate cognitive biases,""How to relate to complex phenomena,"and"How to describe local colors."This provides a more in-depth research approach for the study of local brand colors,enabling researchers to further comprehend the intrinsic structure and common characteristics of local brand colors,and gain a clearer understanding of both theoretical concepts and practical applications.

关 键 词：先验现象学方法论 地方品牌 色彩研究 

分 类 号：F273.2[经济管理—企业管理] B089[经济管理—国民经济] J063[哲学宗教—哲学理论]