青年学生群体对茶叶的购买意愿影响因素分析  

Analysis on influencing factors of young students'purchase intention to tea

作　　者：崔佳琦 Cui Jiaqi(Tianjin University of Finance and Economics,Tianjin,300222)

机构地区：[1]天津财经大学,天津300222

出　　处：《市场周刊》2024年第18期96-99,共4页Market Weekly

摘　　要：随着人们物质生活水平的不断提高,人们的消费理念和消费行为也发生了很大变化,青年消费群体对时尚消费的功能诉求更为细化。茶文化作为中国传统文化,更具有中国文化魅力,现在也是更为盛行。文章通过问卷调查,主要对消费者在购买茶叶时受哪些因素的影响进行收样,采用二元Logit回归模型对所采集的数据进行分析,旨在了解青年学生群体在购买茶叶时影响因素,从而帮助茶商茶农更好地制订策略,促进我国茶叶的高质量发展。With the continuous improvement of people's quality material living stundards,their consuption concepts and behaviors have also undergone significant changes and the fundational demands of young consumers for consuption have become more refind.Tea as a traditional Chinese culture,more Chinese cultural charm,is now more popular.Through questionnaire survey of some objects,this paper mainly collected samples to determine the factors that affect consumers'purchasing decisions when purchasing tea and adopted binary Logit regression model to analyze the collected data.The purpose is to understand what factors affect young students when purchasing tea,so as to help tea merchants and tea farmers better specify strategies and promote the high-quality development of tea in China.

关 键 词：购买意愿 影响因素 青年群体 茶市场 

分 类 号：F713.3[经济管理—产业经济]