论文化衫的广告效应  

On the Advertising Effect of Cultural Shirts

作　　者：邓妍洁 DENG Yanjie(Sichuan Topu Vocational College of Information Technology,Chengdu 610000)

机构地区：[1]四川托普信息技术职业学院,四川成都610000

出　　处：《黑龙江纺织》2024年第2期28-30,共3页Heilongjiang Textiles

摘　　要：随着时代的发展,原本简单的“文化衫”在互联网平台推动下,成为了人们热衷的商品,它不再是一件普通的T恤,而是承载着深厚的文化底蕴和内涵的特殊传播媒介。针对“文化衫”文化的传播、作用和意义进行了阐述,从本体、市场、类型等几个层面切入,分析消费者对于文化衫的购买心态,了解“文化衫”在消费者心中的传播意义,讨论了文化衫在广告中的价值及效应,并对“文化衫”的营销手法、文化内涵、传播方式等进行了重新定义。With the development of the times,the original simple "cultural shirt" has become a popular commodity driven by the Internet platform,it is no longer an ordinary T-shirt,but a special media carrying profound cultural heritage and connotation.This article elaborates on the dissemination,role,and significance of "cultural shirts" culture,starting from several aspects such as ontology,market,and type,analyzing consumers' purchasing mentality towards cultural shirts,and understanding the dissemination significance of "cultural shirts" in the minds of consumers,discusses the value and effects of cultural shirts in advertising,and redefines the marketing techniques,cultural connotations,and communication methods of cultural shirts.

关 键 词：文化衫 传播 广告效应 

分 类 号：F274[经济管理—企业管理] F713.8[经济管理—国民经济] G05[文化科学]