BOPPPS教学模式下高职院校市场营销课程思政实践探索研究  

Exploration and Practice of Ideological and Political Educationin Marketing Courses under the BOPPPS Teaching Mode

作　　者：武翠 田淑波 WU Cui;TIAN Shu-bo(Wuxi Vocational Institute of Commerce,Wuxi 214153,China)

机构地区：[1]无锡商业职业技术学院,江苏无锡214153

出　　处：《新疆职业教育研究》2024年第2期22-26,共5页Vocational Education Research in Xinjiang

基　　金：2023年江苏省职业院校学生创新创业培育计划项目“天时·地利·人和--红豆男装全域营销策划与实战创新实践项目”(项目编号:2023N10Y014);无锡商业职业技术学院党建专项课题“我校教师党支部建设与专业建设融合发展机制研究--以经济管理学院市场营销党支部为例”(课题编号:KJXJ22534);无锡商业职业技术学院横向课题“红豆0感舒适衬衫全域营销技术服务”(课题编号:KJHX24005)。

摘　　要：课程思政是高职院校落实立德树人根本任务的有效途径。以教学目标为导向和以学生为中心的BOPPPS教学模式可有效解决高职院校市场营销理论与实践教学脱节等痛点。BOPPPS教学模式通过导入、目标、课前测验、参与式学习、课后测验和总结等环节更深入地将思政元素浸润至市场营销课程实践教学中,有效实现对学生价值引领、知识教育和技能培养的目标。Ideological and political education in the curriculum is an effective way for higher vocational institutes implementing the fundamental task of cultivating morality people.The teaching goal-oriented and student-centered BOPPPS teaching mode can effectively solve the problems such as the disconnection between marketing theory and prac⁃tice teaching in higher vocational colleges.Through BOPPPS teaching mode with the steps of lead-in,objectives,pre⁃test,participating study,post-test and summary,ideological and political elements are infiltrated into the practical teaching of marketing courses,so as the goals of promoting values,imparting knowledge,and developing skills in stu⁃dents are effectively achieved.

关 键 词：课程思政 市场营销 BOPPPS教学模式 实践探索 

分 类 号：G42[文化科学—课程与教学论]