北疆文化仪式传播的话语圈层:情感轴、场景链、互嵌网  

On the Discourse Circle on Ritual Communication of Northern Frontier Culture:Emotion Axis,Scene Chain and Mutual Embedding Network

作　　者：陈海波[1] CHEN Hai-bo(School of Chinese Language and Literature,Baotou Teachers College,Baotou 014030)

机构地区：[1]包头师范学院文学院,内蒙古包头014030

出　　处：《阴山学刊》2024年第3期1-6,27,共7页Yinshan Academic Journal

基　　金：北疆文化建设理论研究项目(第一批)“北疆文化的融媒体仪式传播路径研究”,2024年内蒙古自治区高等学校人文社科重点研究基地阴山文化研究中心项目“逻辑、挑战、进路——融媒体视域下阴山文化现代价值传播的三重审视”(24YSYJ0003)。

摘　　要：智媒时代的传播技术迅猛发展,媒介生态格局发生了显著变化,流量逻辑与价值逻辑相互博弈,新闻话语框架开始逐步转向适应主流媒体和仪式传播构建的跨媒介叙事。仪式传播通过场景、符号和互动三个维度进行意义生产。推进北疆文化建设,对于打造北疆亮丽风景线,促进深层次的文化认同,提升内蒙古自治区正面形象具有重要的战略传播价值。北疆文化仪式传播的话语圈层包括三个向度:情感认同为轴,场景构建为链,多点互嵌为网。通过建构北疆文化仪式传播的话语圈层,实现场景的共塑与再造、文化谱系的多触点到达与认同、互动仪式的辐射延展与情感聚焦、共同记忆的唤醒与沉淀等传播效果。The rapid development of communication technology in the era of intelligent media has led to significant changes in the media ecological pattern.The flow logic and value logic are in a game,and the news discourse framework is gradually shifting towards cross media narrative that adapts to mainstream media and ritual communication construction.Ritual communication produces meaning through three dimensions:scene,symbol,and interaction.Promoting the cultural construction of northern frontier of China has important strategic communication value for creating beautiful scenery,promoting deep cultural identity,and enhancing the positive image of Inner Mongolia.The discourse circle of cultural ceremony dissemination in northern frontier of China includes three dimensions:emotional identity as the axis,scene construction as a chain,and multi-point embedding as a network.By constructing a discourse circle for the dissemination of cultural rituals in northern frontier of China,we can achieve the coshaping and reconstruction of scenes,the multi touch reaching and identification of cultural lineages,the radiation extension and emotional focus of interactive rituals,and the awakening and precipitation of shared memories.

关 键 词：北疆文化 仪式传播 话语圈层 情感聚焦 符号互动 

分 类 号：G206[文化科学—传播学]