茶旅融合视角下景迈山茶文化遗产旅游开发现状及对策  

The current situation and countermeasures of the tourism development of Jingmai Mountain tea cultural heritage from the perspective of tea-tourism integration

作　　者：熊慧 陈娅蓉 周俊锋 王奇[1] 

机构地区：[1]云南农业大学经济管理学院,昆明650500

出　　处：《甘肃农业》2024年第6期92-98,共7页

摘　　要：普洱景迈山古茶林文化景观成功入选世界遗产,填补了茶类世界遗产的空白,成为全球首个以茶文化为主题的世界文化遗产。产业振兴是乡村振兴的重中之重,茶产业作为云南普洱的支柱产业,通过茶产业带动旅游业,有利于繁荣农村消费市场、推动当地经济文化发展、赋能乡村振兴。本文在茶旅融合的视角下,以景迈山茶文化遗产旅游开发为主要研究内容,阐述景迈山茶旅融合发展的现状、优势以及存在的问题,并提出完善基础设施、延长茶旅产业链、提升村民茶旅意识并培育人才、加强市场营销推广等茶旅融合发展路径,进而为景迈山茶旅融合和乡村经济可持续发展提供实践经验和理论指导。The cultural landscape of the ancient tea forest at Jingmai Mountain in Pu'er,Yunnan,has been successfully inscribed as a World Heritage site,filling a void in the World Heritage list for tea-related sites and becoming the world's first cultural heritage site themed on tea culture.The revitalization of industry is paramount to rural revitalization.As the pillar industry of Pu'er,Yunnan,the tea industry,by driving tourism,benefits the prosperity of rural consumer markets,promotes local economic and cultural development,and empowers rural revitalization.From the perspective of integrating tea and tourism,this paper focuses on the tourism development of Jingmai Mountain's tea cultural heritage,elucidates the current situation,advantages,and issues of the integrated development of tea and tourism in Jingmai Mountain,and proposes development paths for integrated tea and tourism,such as improving infrastructure,extending the tea and tourism industry chain,enhancing villagers'awareness of tea and tourism,cultivating talent,and strengthening marketing promotion.This provides practical experience and theoretical guidance for achieving integrated tea and tourism development in Jingmai Mountain and sustainable economic development in rural areas during the process.

关 键 词：茶旅融合 茶文化 景迈山 融合发展 

分 类 号：S571.1[农业科学—茶叶生产加工]