制造企业数字服务化:内涵解析、研究演进与整合框架构建  

Digital Servitization in Manufacture:Connotation,Research Evolution,and Integrative Framework

作　　者：周丹[1] 翟蕾 胡胜蓉 吴启红 ZHOU Dan;ZHAI Lei;HU Shengrong;WU Qihong(School of Management,Zhejiang University of Finance and Economics,Hangzhou 310018,China;Digital Economy Development Center of Zhejiang,Hangzhou 310014,China)

机构地区：[1]浙江财经大学管理学院,浙江杭州310018 [2]浙江省数字经济发展中心,浙江杭州310014

出　　处：《财经论丛》2024年第7期91-101,共11页Collected Essays on Finance and Economics

基　　金：浙江省哲学社会科学规划领军人才培育专项课题子课题项目(22YJRC09ZD-2YB)。

摘　　要：数字服务化是制造企业高质量发展的关键战略。然而,数字服务化文献呈零散状态,亟须明晰内涵、梳理脉络、识别未来方向和探索整合研究框架。本文按照内涵解析—研究演进—框架构建的逻辑,分析来源于Web of Science的数字服务化领域(2009—2022年)的227篇英文文献。研究发现:从内涵发展看,数字服务化尚未有统一界定,但可识别其内涵核心要素;从研究热点与理论演进看,数字服务化研究从关注ICT技术对企业服务创新的重要作用到剖析数字化在服务化中的作用,再到强调服务生态系统对数字服务化的重要性,理论视角从商业模式理论、价值共创理论向服务主导逻辑、服务生态系统视角演进;从研究主题看,现有研究主要围绕数字服务化情境、能力、模式、连结及结果五大主题。本文据此构建起“大数据分析能力—模块化解决方案创新—客户/供应商/政府参与—企业升级”的一个整合研究框架,为数字服务化未来研究提供借鉴与启示。Digital servitization is a strategy that has received considerable attention from both the scholarly community and practitioners nowadays.However,research in this area remains fragmented and dispersed across different research streams.Currently,research on digital servitization is predominantly found in international journals focusing on operations management,marketing management,and strategic management.There is scarce literature from China that treats digital servitization as an independent concept;instead,it tends to embed digital servitization within research on digital transformation,hindering further in-depth exploration of digital servitization.Therefore,this article collects evidence from published international literature and uses econometric analysis tools as auxiliary means to elucidate the connotation of digital servitization,streamline its knowledge framework,explore its future research directions,and thereby construct an integrated theoretical framework.Following a logic of “content analysis—research evolution—framework establishment”,this paper analyzes 227 documents in English on digital servitization sourced from Web of Science(2009—2022),yielding the following conclusions:First,existing research exhibits a broad understanding of the connotation of digital servitization without a widely accepted definition.This study identifies four core elements of digital servitization and defines it as the process by which manufacturing firms create or reconfigure service models through the use or embedding of digital technologies.Second,research on digital servitization has evolved with the gradual fusion of two research domains-digitalization and servitization.The first stage involved exploring the relationship between ICT and service innovation as independent concepts;the second stage advanced to analyzing digitalization and servitization as two independent yet interconnected concepts;the third stage focused on the concept of digital servitization itself.Third,this study summarizes five thematic r

关 键 词：数字服务化 内涵解析 研究演进 整合框架 

分 类 号：F270.7[经济管理—企业管理]