旅游宣传材料多模态语步分析的历史演进与未来趋势  

Historical Evolution and Future Trends of Multimodal Move Analysis in Tourism Promotional Materials

作　　者：谢果 Xie Guo(School of Foreign Languages,Guilin Tourism University,Guilin 541006,Guangxi,China)

机构地区：[1]桂林旅游学院外国语学院,广西桂林541006

出　　处：《梧州学院学报》2024年第3期12-20,共9页Journal of Wuzhou University

基　　金：2021年桂林旅游学院校级科研项目(2021B08)。

摘　　要：深入分析了多模态语步分析在旅游宣传材料中的应用,涵盖其历史演变、当前实践和未来发展趋势。研究结果表明:该领域已从最初的单一模态文字文本分析,发展到现今综合考量多种模态相互作用的复杂分析。通过对“中国·西安”旅游宣传视频案例的分析,揭示了多模态分析在深入理解和影响旅游宣传材料设计方面的重要作用。此外,探讨了在数字技术、人工智能应用及跨文化交流方面,多模态分析所面临的挑战和新机遇。尽管在案例分析的深度和广度上有所限制,但该研究可为全面理解旅游宣传材料中的多模态语步分析提供参考,并对未来的研究方向提出了建议。The present study conducts an in-depth analysis of Multimodal Move Analysis in the context of tourism promotional materials,covering its historical evolution,current practices,and future trends.The result shows that the field has developed from initial unimodal text analyses to the complex analysis that comprehensively considers the interaction of multiple modes.Through the case study of the“Xi′an,China”tourism promotion video,the present study reveals the significant role of multimodal analysis in deeply understanding and influencing the design of tourism promotional materials.Additionally,the study explores the challenges and new opportunities for multimodal analysis in the realms of digital technology,artificial intelligence applications,and cross-cultural communication.Despite limitations in the depth and breadth of the case analysis,the present study provides valuable insights into the comprehensive understanding of Multimodal Move Analysis in tourism promotional materials and offers suggestions for future research directions.

关 键 词：多模态语步分析 旅游宣传材料 符号系统 

分 类 号：TP391[自动化与计算机技术—计算机应用技术] F59[自动化与计算机技术—计算机科学与技术]