贵州省高校大学生羽毛球爱好者消费行为研究  

Research on the Consumption Behavior of Badminton Enthusiasts Among College Students in Guizhou Province

作　　者：刘志红[1] LIU Zhihong(Qiannan Normal University for Nationalities,Duyun,Guizhou Province,558000 China)

机构地区：[1]黔南民族师范学院,贵州都匀558000

出　　处：《科技资讯》2024年第9期248-251,共4页Science & Technology Information

摘　　要：羽毛球作为一项备受欢迎的体育运动,在大学校园中拥有广泛的群体支持和参与度。随着社会经济的发展和生活水平的提高,大学生羽毛球爱好者的消费行为逐渐成为一个备受关注的研究领域。基于此,采用文献资料法、问卷调查法、数理统计法等研究方法,通过调查大学生羽毛球爱好者的消费动机、参与频率、消费行为和消费满意度等,了解贵州省高校大学生羽毛球爱好者的消费现状及其规律,针对存在的问题提出对策,指导羽毛球爱好者合理地参与羽毛球运动消费,推动羽毛球运动在高校得到更好的发展。As a widely popular sport,badminton enjoys extensive group support and participation on university campuses.With the development of social economy and the improvement of living standards,the consumption behavior of badminton enthusiasts among college students has become a research area of increasing concern.Based on this,this paper adopts research methods such as literature,questionnaires and mathematical statistics to investigate the consumption motivation,participation frequency,consumption behavior and consumption satisfaction of badminton enthusiasts among college students to understand the consumption status and patterns of badminton enthusiasts among college students in Guizhou Province,and proposes countermeasures for existing issues to guide badminton enthusiasts to participate in badminton consumption rationally,so as to promote the better development of badminton in colleges and universities.

关 键 词：高校 大学生 羽毛球 消费行为 

分 类 号：G847-4[文化科学—体育训练]