市场竞争属性映射下的企业技术机会识别框架构建  

Construction of Enterprise Technology Opportunity Identification Framework Under Market Competition Attribute Mapping

作　　者：高道斌 陈悦[1] 韩盟 李志杰 Gao Daobin;Chen Yue;Han Meng;Li Zhijie(The Institute of Science of Science and S&T Management&WISE Lab,Dalian University of Technology,Liaoning Dalian 116024;School of Information Management,Shandong University of Technology,Shandong Zibo 255049)

机构地区：[1]大连理工大学科学学与科技管理研究所暨WISE实验室,辽宁大连116024 [2]山东理工大学信息管理学院,山东淄博255049

出　　处：《情报理论与实践》2024年第7期115-125,159,共12页Information Studies:Theory & Application

基　　金：教育部哲学社会科学研究重大课题攻关项目“基础研究领域颠覆性科研成果识别与我国基础研究能力提升研究”的成果,项目编号:22JZD021。

摘　　要：[目的/意义]将企业技术机会识别置于市场竞争属性映射下,有助于企业选择更易把握的技术机会,降低技术创新风险。[方法/过程]文章构建了一种以专利数据驱动,市场竞争属性映射下的企业技术机会识别框架。首先,基于“C-M-T”竞争对手分析框架,创建纳入市场垄断性、市场占有率、市场关注度的三维识别模型;其次,引入基于专利组合分析方法的专利强度指标,分析不同类型技术机会市场竞争强度;最后,以区块链技术为实证领域,识别出技术机会22项,包含5种类型,并将其分别推荐给不同类型企业。[结果/结论]综合分析过程表明,识别结果具备丰富的市场竞争信息,兼顾反映技术机遇与风险,能够较好满足企业的技术机会选择诉求。[Purpose/significance]Placing the identification of technological opportunities under the mapping of market competition attributes helps enterprises choose more easily grasped technological opportunities and reduce technological innovation risks.[Method/process]This article constructs a framework for identifying enterprise technological opportunities driven by patent data and mapping market competition attributes.Firstly,based on the“C-M-T”competitor analysis framework,a 3D recognition model is created including market monopoly,market share and market attention.Secondly,the patent strength index based on the patent portfolio analysis method is introduced to analyze the market competition intensity of different types of technology opportunities.Finally,taking blockchain technology as an empirical field,we identified 22 technical opportunities,including 5 types,and recommended them to different types of enterprises.[Result/conclusion]The comprehensive analysis process shows that the identification results of this article have rich market competition information,while reflecting both technological opportunities and risks,and can better meet the demands of enterprises for technological opportunity selection.

关 键 词：市场竞争 企业技术机会识别 专利数据 企业技术创新 区块链 

分 类 号：F273.1[经济管理—企业管理]