基于技术营销的白酒营销师培训分析  

Analysis of Baijiu Marketer Training Based on Technology Marketing

作　　者：唐晓华[1] TANG Xiaohua(School of Economics and Management,Sichuan Technology&Business College,Dujiangyan 611830,Sichuan,China)

机构地区：[1]四川工商职业技术学院经济管理学院,四川都江堰611830

出　　处：《酿酒》2024年第4期30-32,共3页Liquor Making

摘　　要：白酒是我国历史悠久的传统发酵食品,深受广大消费者的喜爱。营销是商品变现的必要手段,白酒的营销是每个企业最为重要的事务,在新的经济形势下,如何将企业的产品更好的推销出去,成为摆在企业面前的一道难题。除了传统的营销方式以外,是否还有更好的方法,本文以白酒营销师培训以及技术营销为主题进行论述,以期为白酒企业发展提供参考。Baijiu is a traditional fermented food with a long history in China and is loved by many consumers.Marketing is a necessary means of commodity realization,and Baijiu marketing is the most important thing for every enterprise.Under the new economical situation,how to better sell the products of the enterprise has become a difficult problem.In addition to the traditional marketing methods,whether there are better methods?Therefore,this paper discusses the theme of the Baijiu marketers'training and technology marketing in order to provide some reference for the development of Baijiu enterprises.

关 键 词：白酒营销 技术营销 白酒营销师 培训 

分 类 号：TS262.3[轻工技术与工程—发酵工程] F274[轻工技术与工程—食品科学与工程]