元宇宙中个体人格类型与色彩的关系研究  

Relationship Between Individual Personality Types and Colors in Metaverse

作　　者：侯文军 张芷凝 HOU Wenjun;ZHANG Zhining(School of Digital Media and Design Arts,Beijing University of Posts and Telecommunications,Beijing 100876,China)

机构地区：[1]北京邮电大学数字媒体与设计艺术学院,北京100876

出　　处：《北京邮电大学学报（社会科学版）》2024年第3期79-91,共13页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

摘　　要：基于元宇宙中虚拟形象及虚拟产品的设计研究,探索在相同环境下人格类型对色彩感知的影响,寻找不同人格与色彩中色相、饱和度、明度之间的关系。对色彩属性与人格联想间的定量化关系进行研究,采用语义差分法获取色彩激起的人格联想,并基于数据回归建立了色彩人格模型进行实验设计。研究结果表明,色彩的明度、饱和度和色相对人格特质的感知都具有影响,且色彩属性及其激起人格联想之间的关系能够较好地被数据回归模型定量化。该结果为元宇宙中以人格社交为基础的虚拟设计产出提供了理论依据。In various aspects of virtual product design in the metaverse,color is one of the most intuitive ways to reflect whether an interactive product is easy to use.It gives people rich visual impact and directly affects people’s inner feelings.But not everyone’s perception of color is the same,as it is influenced by people themselves and the surrounding environment.Based on the design research of virtual images and virtual products in the metaverse,the impact of personality types on color perception in the same environment was explored,and the relationship between different personalities and hue,saturation,and brightness in colors was researched.The quantitative relationship between color attributes and personality associations was studied.The semantic differential method was used to obtain personality associations triggered by color,and a color personality model was established based on data regression for experimental design.The research results indicate that the brightness,saturation,and hue have an impact on the perception of personality traits.Moreover,the relationship between the attributes of color and its arousal of personality associations can be well quantified by data regression models.This result provides a theoretical basis for the production of virtual design based on personality and social interaction in the metaverse.

关 键 词：元宇宙 人格类型 色彩研究 HSB 

分 类 号：J0[艺术—艺术理论]