短视频制作中的创意元素与观众吸引力研究  

Research on creative elements and audience attraction in short video production

作　　者：郑丽英 ZHENG Liying(Gaoping Secondary Vocational School,Jincheng,Shanxi 048400,China)

机构地区：[1]高平市中等专业学校,山西晋城048400

出　　处：《计算机应用文摘》2024年第13期99-101,共3页Chinese Journal of Computer Application

摘　　要：随着社交媒体和短视频平台的兴起,短视频成为人们日常生活中不可或缺的娱乐形式。通过对短视频内容、创意元素及观众反馈的分析,文章揭示了短视频制作中创意元素的多样性,以及这些元素如何影响观众的吸引力和留存率。With the rise of social media and short video platforms,short videos have become an indispensable form of entertainment in people's daily lives.By analyzing the content,creative elements,and audience feedback of short videos,this article attempts to reveal the diversity of creative elements in short video production,and how these elements affect audience attractiveness and retention.

关 键 词：社交媒体 短视频平台 创意元素 留存率 短视频内容 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]