基于可拓语义分析的内蒙古旅游文创产品设计研究  

Research on the Design of Inner Mongolia Tourism Cultural and Creative Products based on Extensive Semantic Analysis

作　　者：薛超珊 张馨友[1] Xue Chaoshan;Zhang Xinyou(School of Design,Inner Mongolia Normal University,Hohhot 010022,China)

机构地区：[1]内蒙古师范大学设计学院,呼和浩特010022

出　　处：《艺术与设计（理论版）》2024年第5期29-31,共3页Art and Design

基　　金：内蒙古自治区教育科学研究“十四五”规划课题“文化认同背景下儿童数字交互绘本设计研究”(NGJGH2022433);内蒙古师范大学基本科研业务费专项资金资助(2023JBQN026)。

摘　　要：文章基于可拓学理论,针对旅游文创产品设计怎样突出地域文化特色的问题,提出一种将文化特征转化为文化因子的方式用于内蒙古旅游文创产品设计。文章通过对文化元素的提取和对比分析,进一步构建可拓表征文化基元的模型,以获取内蒙古旅游文创产品文化语义的意向空间。以内蒙古草原文化的旅游文创产品设计为例,开展设计实践进行检验。运用可拓语义分析能有效提取并利用地域文化设计元素,为内蒙古旅游文创产品的设计提供具体有效的方法参考。Based on the theory of extension,this article proposes a method of transforming cultural characteristics into cultural factors for the design of tourism cultural and creative products in Inner Mongolia,addressing the issue of how to highlight regional cultural characteristics.By extracting and comparing cultural elements,further constructing a model that can represent cultural elements,in order to obtain the intention space of cultural semantics in Inner Mongolia tourism cultural and creative products.Taking the tourism cultural and creative product design of Inner Mongolia grassland culture as an example,conduct design practice for verification.The application of extensible semantic analysis can effectively extractand utilize regional cultural design elements,providing specific and effective method references for the design of Inner Mongolia tourism cultural and creative products.

关 键 词：内蒙古旅游文创 产品设计 可拓语义 图解语义 草原文化 

分 类 号：J042[艺术—艺术理论] G03[文化科学]