产能分享平台企业的盈利模式选择与定价研究  

Research on Profit Model Selection and Pricing of Capacity Sharing Platform

作　　者：赵道致[1] 张珊[1] ZHAO Daozhi;ZHANG Shan(College of Management and Economics,Tianjin University,Tianjin 300072,China)

机构地区：[1]天津大学管理与经济学部,天津300072

出　　处：《运筹与管理》2024年第5期147-153,共7页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(71472134);天津大学自主创新基金项目(2019XSC-0008)。

摘　　要：在分享经济背景下,考虑交叉网络外部性效用及平台匹配率,研究产能分享平台的盈利模式选择与定价问题。基于两阶段博弈方法,分析并比较了平台在利润最大化和社会福利最大化条件下选择服务费模式与注册费模式时获得的最大利润。研究发现,在目标时间段内,当平台以利润最大化为目标时,多数情况下选择注册费模式获得的最大利润高于选择服务费模式获得的利润。在特定条件下,也存在平台采取两种盈利模式会获得相同利润的情况。此外,平台最大利润在一定条件下与交叉网络外部性系数和平台对制造能力供应方的匹配率正相关,与对制造能力需求方的匹配率负相关。当平台以社会福利最大化为目标时,选择服务费模式获得的利润高于选择注册费模式时的利润。最后,通过数值算例对上述结果进行了验证。In recent years,due to the rapid development of technologies such as the Internet of Things,big data,and cloud computing,along with the emergence of idle and excess resources,the“sharing economy”has seen swift growth as a new business model in the internet era.The advent of advanced concepts like Industry 4.0,cloud services,and cloud sharing has led to the rise in the“capacity sharing”model within the sharing economy.Capacity sharing primarily refers to an economic paradigm where internet platforms serve as the base,characterized by the sharing of processing equipment usage rights.It focuses on integrating and configuring diversified manufacturing resources and capabilities around each processing segment of the manufacturing process to maximize production efficiency in the manufacturing sector.The sharing of manufacturing capacity harbors significant opportunities and is set to become the main battleground for the future sharing economy.Our research primarily investigates the profit models and pricing decisions of intermediary-type capacity sharing platforms.Although there are studies on traditional platform pricing and sharing platform pricing,literature that simultaneously considers cross-network externalities and platform matching rates while choosing among platform profit models is still scarce.Therefore,our research constructs a two-stage game model to study and compare the profits obtained by capacity sharing platforms under different objectives within a targeted time frame when adopting transaction service fee models versus registration fee models.We explore the optimal profit model and its conditions,and analyzes the impact of cross-network externalities and platform matching rates on the platform’s maximum profit.The four scenarios considered in this paper are:(1)the platform aims to maximize its own profit by charging service fees only to suppliers;(2)the platform aims to maximize its own profit by charging registration fees to both suppliers and demanders;(3)the platform aims to maximize soci

关 键 词：产能分享 平台 交叉网络外部性 匹配率 社会福利 

分 类 号：F272[经济管理—企业管理]