知识何以再生产:影视解说类长视频的内容分析研究——基于Bilibili网站Up主“木鱼水心”的调查  

Reproducing Knowledge:A Content Analysis Study of Film and Television Explanatory Long Video-A Survey Based on Bilibili Uploader“Muyu Shuixin”

作　　者：倪恺彬 Kaibin Ni(School of Communication,Soochow University,Suzhou Jiangsu)

机构地区：[1]苏州大学传媒学院,江苏苏州

出　　处：《新闻传播科学》2024年第3期699-704,共6页Journalism and Communications

摘　　要：短视频时代,长视频内容在数字媒体平台上的生存更加艰难,获取受众吸引力也更加具有挑战性。Bilibili网站视频创作者“木鱼水心”却在视频时长的增加的同时,实现了粉丝数量的上升。基于这种现象,本文试图结合“互动仪式链”理论,探究“木鱼水心”的长视频内容在创作和吸引观众方面的特点,以及评论区互动在影视解说长视频的成功中所扮演的角色,进而研究长视频内容创作的吸引机制,理解观众参与和互动的关键因素,以期为数字媒体环境中的内容创作者提供建立忠实观众群体的建议。In the era of short videos,the survival of long video content on digital media platforms has become more difficult and the acquisition of audience appeal has become more challenging,but Bilibili’s video creator“Muyu shuixin”has achieved a rise in the number of followers at the same time as the length of his videos has increased.Based on this phenomenon,this paper attempts to combine the theory of“Interaction Ritual Chain”to explore the characteristics of“Muyu shuixin”long video content in terms of creating and attracting viewers,as well as the role of the interaction in the comment section in the success of the long video,and then study the attraction mechanism of the long video content creation,in order to understand how the long video content is created and how it attracts viewers.The study then examines the attraction mechanism of long video content crea-tion and understands the key factors of audience participation and interaction,with a view to pro-viding content creators in the digital media environment with suggestions for building a loyal au-dience base.

关 键 词：影视解说 长视频 互动仪式链 木鱼水心 

分 类 号：G63[文化科学—教育学]