融媒视域下劳作纪实类综艺非语言符号设计研究  

A Study on the Non-Verbal Symbol Design of Labor Documentary-Style Reality Show in the Context of Media Convergence

作　　者：吕青青 Qingqing Lyu(Faculty of Humanities and Social Sciences,Nanjing Forestry University,Nanjing Jiangsu)

机构地区：[1]南京林业大学人文社会科学学院,江苏南京

出　　处：《Design（汉斯）》2024年第3期258-263,共6页设计（汉斯）

摘　　要：近年来,慢综艺层出不穷,相比于快综艺,其生活化、慢节奏、贴近自然的特点吸引了一大批受众,为城市化快速发展、生活节奏增快的人们提供了一个电子“乌托邦”。非语言符号的展现与设计对于节目宗旨表达、情绪传达起着不可替代的作用。而不同的节目由于其定位不同,对非语言符号的设计使用也有所不同。本文从展示设计角度出发,研究非言语符号在劳作纪实类真人秀中的应用,对其视觉性非语言符号和听觉性非语言符号在节目中的设计运用进行分析。在乡村振兴战略的影响之下,一批乡村综艺节目涌现。以劳作纪实互动类真人秀节目《种地吧》为例,分析节目中如何通过运用非语言符号,借助其共通性体现节目意图、传达节目宗旨。在融媒体时代为劳作纪实互动类真人秀非语言符号的设计提供了参考借鉴。In recent years,slow reality shows have emerged in an endless stream.Compared to fast reality shows,their characteristics of being life-oriented,slow-paced,and close to nature have attracted a large number of audiences,providing an electronic“utopia”for people with the rapid urbaniza-tion and accelerated pace of life.The presentation and design of non-verbal symbols play an ir-replaceable role in expressing the purpose and emotions of the program.Different programs have different designs and uses of non-verbal symbols due to their different positioning.This article studies the application of non-verbal symbols in reality shows focusing on labor and documentary from the perspective of exhibition design,analyzing the design and application of visual and audi-tory non-verbal symbols in the program.Under the influence of the rural revitalization strategy,a number of rural reality shows have emerged.Taking the reality show“Let’s Plant”as an example,which focuses on labor,documentary,and interactive content,this article analyzes how the pro-gram utilizes non-verbal symbols to reflect its intention and convey its purpose through their un-iversality.This provides a reference for the design of non-verbal symbols in reality shows focusing on labor,documentary,and interactive content in the era of media convergence.

关 键 词：符号设计 展示设计 非语言符号 《种地吧》 

分 类 号：G63[文化科学—教育学]