身份认同对民族旅游演艺地方性感知和地方认同的影响:居民与游客的主客身份调节实证  

Identity,Place Identity and Placeness Perception of Ethnic Tourism Performing Arts:An Empirical Study on the Moderating Effect of Host-Guest Roles of Residents and Tourists

作　　者：刘小同 杨汀 文彤[2] Liu Xiaotong;Yang Ting;Wen Tong(School of Management,Guangdong University of Science and Technology,Dongguan 523083,China;Management School,Jinan University,Guangzhou 510632,China)

机构地区：[1]广东科技学院管理学院,广东东莞523083 [2]暨南大学管理学院,广东广州510632

出　　处：《旅游论坛》2024年第5期27-39,共13页Tourism Forum

基　　金：国家社科基金艺术学项目“高质量发展视角下文旅公共服务系统结构优化与评估研究”(23BH159);广东省哲学社会科学规划一般项目“广东省‘老漂族’休闲的幸福效应及其实现机制:社会生态系统视角”(GD24CGL32);广东科技学院人文社科重点项目“流动视角下老漂族的休闲行为与体验研究”(GKY-2022KYZDW-3)共同资助。

摘　　要：民族旅游演艺的地方性感知和地方认同构建具有主体性,身份认同是表征主体性的基本维度,不同个体的身份认同是否会影响其对民族旅游演艺的地方性感知及对民族旅游地的地方认同、其影响效果在不同身份群体中是否存在差异,目前尚无定论。研究以恩施女儿城为案例地,基于对居民与游客的369份问卷调查数据,运用多元回归方法,探索身份认同与旅游演艺地方性感知和地方认同的关系及其在主客身份上的差异。研究发现:身份认同对民族旅游演艺地方性感知及地方认同均有显著正向影响;民族旅游演艺地方性感知在身份认同与地方认同的关系中发挥部分中介作用;主客身份对三者关系具有显著调节效应,即相比外地游客,本地居民的身份认同对旅游演艺地方性感知及地方认同的影响更显著,民族旅游演艺地方性感知对地方认同的促进作用也更明显。Ethnic tourism performing arts can reproduce the placeness of ethnic minority areas,but its effect on placeness depends on subjective perception and interpretation.Identity is the basic dimension that characterizes subjectivity.Although the issue of identity in the context of tourism has received increased attention from scholars,various forms of identity in existing studies are perceived as process or outcome factors in tourism activities.The influence of identity on the behavior and experience of tourism-related subjects and the interaction between various forms of identity in specific tourism contexts need to be further clarified.It is still unclear whether different individual identities will affect the placeness perception of ethnic tourism performing arts and place identity to ethnic tourism destinations,and whether there exist differences in influence between host and guest groups.This paper chooses Enshi Daughter City as a case study.Based on questionnaire survey data of 369 residents and tourists,multiple regression methods are used to explore the relationship between identity,placeness perception,place identity,and differences in host and guest identities.The results show that:(1)Identity has a significant positive influence on the placeness perception of ethnic tourism performing arts and place identity;(2)The placeness perception of ethnic tourism performing arts positively affects place identity and plays a partly mediating role in the relationship between identity and place identity;(3)The host-guest group role has a significant moderating effect on the relation model.Compared with non-local tourists,the identity of residents has a significant and positive impact on the placeness perception and place identity.Theoretically,this study presents a fusion of the theory of sense of place and identity theory,which deepens the theoretical understanding of identity in tourism.At the same time,the findings echo the comparative perspective of host-guest perception in tourism,which helps understand the deep in

关 键 词：民族旅游演艺 身份认同 地方性感知 地方认同 主客身份 

分 类 号：F590[经济管理—旅游管理]