考虑低碳成本信息不对称的供应链渠道选择与决策分析  

Supply Chain Channel Selection and Decision-making Considering Low-carbon Cost Information Asymmetry

作　　者：张涑贤[1] 曹海若 ZHANG Susxian;CAO Hairuo(School of Management,Xi'an University of Architecture&Technology,Xi'an 710055,China)

机构地区：[1]西安建筑科技大学管理学院,陕西西安710055

出　　处：《物流技术》2024年第5期86-102,共17页Logistics Technology

摘　　要：低碳经济下,供应链成员面临低碳成本信息不对称时可能进行错误的渠道选择与决策。考虑低碳成本信息不对称,针对单一制造商和单一零售商组成的两级供应链,建立了三种不同的供应链结构模型并求解最优决策,通过对比分析发现:制造商谎报低碳成本信息会对低碳努力、批发价格、零售价格和直销价格造成不利影响;在三种供应链结构中,制造商双渠道供应链结构的低碳努力、批发价格、零售价格和直销价格最高;制造商双渠道供应链结构下各决策变量对制造商谎报行为的灵敏度最高,零售商双渠道供应链对制造商谎报因子的灵敏度次之,单渠道供应链的灵敏度最低。通过渠道选择与决策的相关分析,为制造商和零售商的管理实践提供参考。With the development of the low-carbon economy,manufacturers will make low-carbon efforts in the production process of low-carbon products,namely investment in low-carbon research and development.In order to obtain higher profits,a manufacturer might lie to a retailer about the cost of low-carbon research and development,causing the latter to believe that it has made high low-carbon efforts,which constitutes low-carbon cost information asymmetry.The retailer may therefore make wrong decisions,which can affect its profit and reduce supply chain efficiency.In addition,with the development of e-commerce and information technology,manufacturers and retailers have been gradually developing online direct sales channels and many have adopted the online/offline dual-channel sales mode.In this context,information asymmetry will further intensify the conflicts between the two channels,complicating the making of supply chain decisions.Existing studies mainly focus on the optimal decision of members in a single-channel supply chain under the asymmetric cost information and the asymmetric information of production cost,sales cost,carbon price and carbon emissions in a low-carbon supply chain,but neglect supply chain channel selection and optimal decision-making under the background of asymmetric low-carbon cost information.On such basis,considering the supply chain system consisting of one manufacturer and one retailer in the context of low-carbon cost information asymmetry,we established three models,including a single-channel supply chain model,a dual-channel supply chain model for the manufacturer and a dual-channel supply chain model for the retailer.Then,we compared and analyzed the effects of low-carbon cost information asymmetry on the pricing strategies of the supply chain members,the low-carbon efforts of the manufacturer and the profits of the supply chain members,explored whether the introduction of the online direct sales channel is conducive to the supply chain leader,and finally summarized the channel preference

关 键 词：低碳成本 信息不对称 双渠道供应链 

分 类 号：F274[经济管理—企业管理] X322[经济管理—国民经济]