数字化转型、竞争战略与价值创造——基于企业生命周期理论的检验  

Digital Transformation,Competitive Strategy and Value Creation:A Test Based on Enterprise Life Cycle Theory

作　　者：仝自强 李补喜[1] 杨磊[2] Tong Ziqiang;Li Buxi;Yang Lei(School of Economics and Management,Shanxi University,Taiyuan 030006,China;School of Economics and Management,Chang′an University,Xi′an 710064,China)

机构地区：[1]山西大学经济与管理学院,山西太原030006 [2]长安大学经济与管理学院,陕西西安710064

出　　处：《科技进步与对策》2024年第14期1-10,共10页Science & Technology Progress and Policy

基　　金：国家社会科学基金重点项目(20AJY015);山西省科技战略研究专项(202204031401040)。

摘　　要：在数字经济背景下,互联网、大数据、云计算等信息技术持续促进企业价值创造。以我国沪深A股2016—2022年上市公司年报为研究对象,基于Word2Vec机器学习技术构建数字化转型和竞争战略指标,实证检验企业生命周期视角下数字化转型、竞争战略与价值创造之间的关系。研究发现:(1)数字化转型对企业价值创造的正向显著影响主要集中于成长期企业,对于成熟期企业的影响作用不显著;对于处于成长期的企业而言,数字化转型有助于形成差异化战略,并通过差异化战略这一中介变量增强企业价值创造;(2)进一步分析表明,数字化转型对企业价值创造的影响在规模较小的企业更强,并且随着时间推移,数字化转型对企业价值创造的影响逐渐减弱。研究结论有助于打开数字化转型与价值创造关系的“黑箱”,并为全面、客观评价数字化转型效果提供理论和实践依据。With the deep integration of modern information technology into the real economy,digital transformation enables the transformation and upgrading of traditional industries,expedites the birth of new industries,new forms and new models,and promotes enterprise value creation.However,the research on its impact mechanism is insufficient,and from a static perspective,the existing research has not yet explored the role of enterprise life cycle theory in the relationship between digital transformation and value creation,while the resources owned by enterprises at different stages,including the organizational structure,the external environment and the strategic measures are quite different,which may lead to different impacts of digital transformation on enterprise value creation at different stages.Therefore,the introduction of the dynamic perspective of enterprise life cycle in this paper can better reveal the dynamic law of the impact of digital transformation on value creation,and help enterprises adopt appropriate contingency strategies to implement digital transformation.To this end,this study focuses on the impact of enterprise life cycle on the relationship between digital transformation and value creation,integrates the theory of life cycle and the theory of competitive strategy into the research framework of the relationship between digital transformation and value creation,and establishes a theoretical model among digital transformation,competitive strategy and value creation from the perspective of life cycle.Specifically,it first uses the machine learning method based on Word2Vec to build digital transformation and competitive strategy indicators,forming unbalanced panel data between 2016 and 2022 for A-share listed companies in Shanghai and Shenzhen;then,it empirically tests the relationship among digital transformation,competitive strategy and value creation from the perspective of life cycle.In the first part,the study verifies the role of enterprise life cycle in the relationship between digital transforma

关 键 词：数字化转型 竞争战略 价值创造 生命周期 文本分析 

分 类 号：F272.7-39[经济管理—企业管理]