视觉修辞与《良友》画报“新女性”的形象构建  

Visual Rhetoric and Image Construction of the"New Women"in the Pictorial of The Young Companion

作　　者：林嘉琪 LIN Jia-qi(School of Chinese Language and Culture,Guangdong University of Foreign Studies,Guangzhou 510420,Guangdong,China)

机构地区：[1]广东外语外贸大学中国语言文化学院,广东广州510420

出　　处：《徐州工程学院学报（社会科学版）》2024年第3期37-43,共7页Journal of Xuzhou Institute of Technology：Social Sciences Edition

基　　金：教育部人文社科项目“视觉修辞与《点石斋画报》的‘现代性’启蒙研究”(22YJC751018)的阶段性成果。

摘　　要：《良友》画报中的女性图像不仅从视觉上为读者塑造了关于“女性之美”的文本典范,还潜在传递着彼时社会对于女性的新期待和新标准,呈现出对于女性教育、工作、健康和审美等多方面内容的关注与思考。具体而言,《良友》画报“新女性”图像的时代书写离不开符号互文与辞格装置的策略性使用。一方面,“语图互文”与“图图互文”两种互文实践构成了画报“新女性”修辞表征的第一层级;另一方面,视觉隐喻和视觉转喻等辞格装置的使用则搭建起了“新女性”表征的深层结构。In addition to visually shaping the textual paradigm of"women beauty"for readers,the pictorial of The Young Companion also potentially conveyed the new expectations and standards of the society for women at that time,presenting concern and reflection on women's education,work,health and aesthetics,etc.In particular,the"new women"image in The Young Companion is inextricably linked to the strategic deployment of symbolic intertextuality and rhetorical devices.On the one hand,the two intertextuality practices of"verbal-visual intertextuality"and"visual-visual intertextuality"constitute the initial level of rhetorical representation of"new women"in this pictorial;on the other hand,the utilisation of rhetorical devices,such as visual metaphor and visual metonymy,serves conversely to reinforce the underlying structure of the representation of the"new women".

关 键 词：《良友》画报 视觉修辞 新女性 符号互文 辞格装置 

分 类 号：J0[艺术—艺术理论]