浅析视觉传达设计中纸媒的美感特征与发展方向  

Brief Analysis of Aesthetic Features and Development Trends of Visual Communication Design Within Paper Media

作　　者：姜延丰 

机构地区：[1]北京林业大学艺术设计学院

出　　处：《包装与设计》2024年第3期192-193,共2页Package & Design

摘　　要：新媒体的兴起给传统纸媒视觉传达设计带来了深刻影响。本文首先回顾了纸媒视觉传达设计的发展历程与现状,接着从交流互动、变化细节和情感共鸣三个角度阐述了纸媒的美感特征,进而探索了纸媒视觉传达设计的未来发展方向,即视觉拓展至五感体验、从二维升华至三维立体、从功能为主转向情感关怀。研究旨在通过探索新时代下纸媒设计的潜能,为广大读者呈现更加丰富多样的纸媒视觉体验。The rise of new media has a profound impact on traditional paper media design. This article firstly reviews the development history and status quo of paper media design, then elaborates the aesthetic characteristics of paper media design from three aspects: communication interactivity, nuanced transformations, and emotional resonance. Furthermore, it outlines the future development direction of paper media design, namely, shifting from visual to multisensory experience, from two-dimension to three-dimension, and from functional focus to emotional empathy. The study aims to explore the potential of paper media design, presenting a more diverse and enriching visual experience to the audience.

关 键 词：视觉传达 纸媒 视觉语言 设计媒介 

分 类 号：G63[文化科学—教育学]