中国与菲律宾企业家双边贸易决策模式比较研究——基于跨文化心理学视角  

Comparative Study of Bilateral Trade Decision-Making Models ofChinese and Filipino Entrepreneurs—Based on Cross-CulturalPsychology Perspective

作　　者：王兆英 王冠 

机构地区：[1]广西工商职业技术学院 [2]广西建设职业技术学院

出　　处：《广西经济》2024年第2期38-48,共11页

摘　　要：文章旨在分析中国和菲律宾企业家在风险偏好、创新倾向以及跨文化适应性方面的心理差异,并探究这些差异如何影响两国间的贸易决策实践。通过采用定量的问卷调查方法,结合描述性和推论性统计分析,对来自中国和菲律宾的80名企业家进行了比较研究。研究结果显示,中国企业家表现出较强的创新倾向和跨文化适应性,而菲律宾企业家则在风险偏好方面表现得更为突出。这些心理差异不仅会对贸易策略选择产生影响,也在跨文化交流和合作中起着重要作用。This study aims to analyze the psychological differences in risk preference,inno vation inclination,and cross-cultural adaptability between Chinese and Filipino entrepreneurs,⁃and to explore how these differences impact the trade decision-making practices between the two countries.A quantitative survey method was used,combined with descriptive and inferential statistical analysis,to conduct a comparative study of 80 entrepreneurs from China and the Phil⁃ippines.The results show that Chinese entrepreneurs exhibit a higher tendency for innovation and cross-cultural adaptability,while Filipino entrepreneurs are more prominent in terms of risk preference.These psychological differences not only influence the choice of trade strategies but also play a significant role in cross-cultural communication and cooperation.

关 键 词：跨文化心理学 中菲贸易 企业家决策 文化差异 

分 类 号：F272[经济管理—企业管理]