视觉语法视角下城市形象宣传片互动意义构建研究——以盐城城市形象宣传片“Loving Yancheng”为例  

Research on the Construction of Interaction in City Image Promotional Films from the Perspective of Visual Grammar--Taking the City Image Promotional Film of Yancheng Loving Yancheng as an Example

作　　者：杨杏 张之栩 YANG Xing;ZHANG Zhixu(School of Foreign Languages,Yancheng Institute of Technology,Yancheng Jiangsu 224051,China;College of Engineering and Design,Hunan Normal University,Changsha Hunan 410081,China)

机构地区：[1]盐城工学院外国语学院,江苏盐城224051 [2]湖南师范大学工程与设计学院,湖南长沙410081

出　　处：《盐城工学院学报（社会科学版）》2024年第3期77-80,共4页Journal of Yancheng Institute of Technology（Social Science Edition）

基　　金：江苏高校哲学社会科学研究一般项目(2022SJYB2029)。

摘　　要：城市形象是公众对一个城市的内在综合实力、外显表象活力和未来发展前景的具体感知、总体看法和综合评价,反映了城市总体的特征和风格。近年来,盐城市政府对城市发展规划、投资环境、生态环境、城市精神等方面加大了宣传,积极打造盐城国际生态城市形象。从视觉语法角度出发,对盐城城市形象宣传片“Loving Yancheng”中视觉模态进行分析,以探究该宣传片中视觉模态互动意义的构建策略。City image is the public′s perception,overall view and comprehensive evaluation of a city′s strength,vitality and development prospects,which reflects the specific characteristics of the city.In recent years,the Yancheng government has increased publicity on development planning,investment environment,ecological environment,urban spirit and so on to build the image of Yancheng as an international ecological city.This paper explores the visual resources of interaction in the City Image Promotional Film of Yancheng——"Loving Yancheng"from the perspective of visual grammar,aiming to find out how interaction between represented participants and interactive participants are realized.

关 键 词：系统功能语言学 视觉语法 城市形象宣传片 互动意义 

分 类 号：G206.2[文化科学—传播学]