数字化时代艺术市场的新特点  

The New Characteristics of Art Market in the Digital Era

作　　者：宁强 Ning Qiang

机构地区：[1]北京外国语大学艺术研究院

出　　处：《国际社会科学杂志（中文版）》2024年第2期143-145,7,12,共5页International Social Science Journal（Chinese Edition）

摘　　要：进入数字化时代,艺术市场出现了值得关注的新特点。首先,互联网社交平台为艺术传播提供了新渠道,加强了艺术家与观众的互动。其次,数字化技术促进了艺术品的在线交易,使市场更加便捷和全球化。再次,数据分析为艺术市场提供洞察,帮助艺术家和收藏家做出更明智的决策。此外,新技术的应用增强了艺术市场的互动性,提高了市场透明度。同时,数字化时代为艺术家提供了更多的展示机会,促进了艺术市场的发展。然而,数字化时代也面临网络盗版和知识产权保护等挑战。总体来说,数字化技术为艺术市场带来更多机遇,我们需要共同努力,积极应对挑战,进一步推动艺术市场的发展。The art market in the digital age has emerged with new characteristics that are worth paying attention to.First of all,the internet social platform provides a new channel for art communication and strengthens the interaction between artists and audiences.Secondly,digital technology has promoted online transactions of art,making the market more convenient and globalized.Thirdly,data analysis provides insights into the art market and helps artists and collectors make wiser decisions.In addition,the application of new technologies has enhanced the interactivity of the art market and improved transparency.At the same time,the digital age provides more opportunities for artists to showcase their works and promotes the development of the art market.However,the article also points out that the digital age faces challenges such as online piracy and intellectual property protection.Overall,digitalization brings more opportunities and new challenges to the art market.It behooves to work together,actively respond to challenges,and promote the development of the art market.

关 键 词：核心环节 知识产权保护 艺术品交易 网络盗版 数字化技术 数字化时代 交易方式 全面数字化 

分 类 号：J12[艺术—艺术理论] F49[经济管理—产业经济]