数字经济背景下农产品营销模式研究——基于博罗县观音阁镇的案例实证  

Research on Agricultural Product Marketing Models Under the Background of Digital Economy——Case Study of Guanyinge Town in Boluo County

作　　者：丁露 朱柳单 梁乃锋 DING Lu;ZHU Liudan;LIANG Naifeng(City College of Huizhou,516025,Huizhou,Guangdong,China)

机构地区：[1]惠州城市职业学院,广东惠州516025

出　　处：《特区经济》2024年第6期58-64,共7页Special Zone Economy

基　　金：博罗县农村科技特派员驻镇帮镇扶村项目(观音阁镇);广东省继续教育质量提升工程建设类项目优质继续教育网络课程《直播营销实务》(JXJYGC2022GX223);广东省职业院校教学管理工作指导委员会教育教学改革项目(YJXGLW2022Y46);2022年广东省普通高校特色创新类项目(2022WTSCX275)

摘　　要：数字经济背景下,农产品营销模式创新显得尤为重要,本文以典型农业镇——博罗县观音阁镇为样本,研究如何科学规范制定和实施农产品营销策略,推动农产品数字化营销,帮助当地农业企业更好地适应数字经济时代的发展需求,从而实现更高的经济效益和社会效益。In the context of the digital economy era,the innovation of agricultural product marketing mod-els is particularly important.Guanyinge Town,Boluo County,Huizhou City,Guangdong Province,as a typical agricultural town,has actively explored and practiced agricultural product marketing in recent years.This study aims to provide a scientific and standardized basis for the formulation of agricultural product market-ing strategies in Guanyinge Town.Through in-depth research,we aim to help local agricultural enterprises better adapt to the development needs of the digital economy era,promote the digital marketing process of ag-ricultural products,and achieve a dual improvement in economic and social benefits.

关 键 词：数字经济 农产品 营销模式 创新策略 

分 类 号：F273.2[经济管理—企业管理]