浅谈句法手段的巧妙运用对商业广告语句义的影响  

On the Influence of Clever Use of Syntactic Means on the Meaning of Commercial Advertising Sentences

作　　者：庞怡如 蔡红 Pang Yiru;Cai Hong(Yili Normal University,Yining,839300,China)

机构地区：[1]伊犁师范大学,伊宁839300

出　　处：《语言与文化研究》2024年第5期19-22,共4页Language and Culture Research

摘　　要：句法手段是通过结构的变化来表现语法意义的方法,主要包括虚词、语序、语调等方面。商业广告语是用来表达企业理念或者产品特征而长期使用的宣传短语,其作为一种特殊的文体,句法手段在广告语的编写中有着促进作用。本文从语序、语调、虚词方面讨论句法手段的运用对商业广告语句义的影响。从虚词方面介绍介词对广告语的影响,语调则是列举了陈述句、疑问句、祈使句、感叹句在广告语的使用情况以及表达的效果。希望可以从句法手段对广告语影响角度获得更多的研究与关注,提高广告语的语言使用表达效果,增强广告语的影响力。Syntax means is to represent grammatical meaning,including function words,word order,voice and etc by using the method of structure changes.Commercial slogan is used to express enterprise idea or product characteristics and long-term use of propaganda phrase.As a special kind of literary style,syntax means has a promoting role in writing the advertisements.This article discusses the influence of using syntax means on commercial advertising statement of righteousness from the aspects of word order,intonation,function words.It introduces the influence of prepositions on advertising language from the perspective of function words and lists the usage and expression effects of declarative sentences,interrogative sentences,imperative sentences,and exclamation sentences in advertising language.The authors hope to gain more research and attention from the perspective of the influence of syntactic means on advertising language,improve the expression effect of advertising language and enhance its influence.

关 键 词：语序 语调 虚词 广告语 

分 类 号：H31[语言文字—英语]