亚洲主流媒体杭州亚运形象的构建  

A Corpus-based Analysis of Hangzhou’s Profile in Asian Games Built by Mainstream Media of Asia

作　　者：冯昱哲 沈明霞 孔佳璇 李雪 Feng Yuzhe;Shen Mingxia;Kong Jiaxuan;Li Xue(Hangzhou City University,Hangzhou,310015,China)

机构地区：[1]浙大城市学院,杭州310015

出　　处：《语言与文化研究》2024年第5期236-240,共5页Language and Culture Research

基　　金：浙大城市学院2023年度国家级创新创业训练计划项目“亚洲主流媒体杭州亚运形象的建构:基于语料库检索分析”(立项号:202313021039);教育部产学合作协同育人项目“基于智慧云翻译平台的应用型翻译人才培养基地建设”(立项号:220602465155727)的研究成果。

摘　　要：本文利用语料库检索软件AntConc,通过高频词检索、搭配分析、索引定位等,分析亚洲主流媒体针对杭州亚运会有关报道。研究发现,各媒体报道存在共性,如多关注本国赛事,尤其是夺金情况,同时也注重报道本国优势项目以及对手强国赛事情况。通过语料检索和文本细读,本研究认为媒体主要从开闭幕式应用的数字化手段入手,构建了杭州亚运绿色、环保、可持续的形象。This article studies the reports of mainstream Asian media on Hangzhou Asian Games through analysis of high-frequency words,collocations and concordance plots with AntConc.It is found that different media’s reports share commonality,including a focus on events of their own country,as well as an emphasis on reporting on their country’s strengths in sports and the performance of competitor nations.By focusing on the application of digital measures in the opening and closing ceremonies,the media constructed the image of Hangzhou Asian Games as green,environmentally friendly,and sustainable one.

关 键 词：杭州亚运 亚洲媒体 形象建构 语料分析 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]