眼动追踪技术在虚假信息甄别过程中的应用  

A Systematic Review of Misinformation Screening Research Using EyetrackingTechnology

作　　者：周琼[1,2] 黄雅贤 徐亚苹 ZHOU Qiong;HUANG Yaxian;XU Yaping

机构地区：[1]上海外国语大学上海市脑机协同信息行为重点实验室 [2]上海外国语大学图书馆学科服务部 [3]上海外国语大学俄罗斯东欧中亚学院

出　　处：《图书馆论坛》2024年第8期44-55,共12页Library Tribune

基　　金：上海市脑机协同信息行为重点实验室开放课题“虚假信息认知行为的实证研究”(项目编号:2022KFKT006);上海外国语大学第五届导师学术引领计划项目“二语习得者对外语信息甄别的实证研究”(项目编号:2022113009)和上海外国语大学校级青年科研项目“虚假信息甄别影响因素模型构建研究”(项目编号:2022114031)研究成果;中央高校基本科研业务费资助。

摘　　要：研究虚假信息的甄别过程对了解和治理虚假信息至关重要,而眼动追踪技术在信息行为研究中有显著作用。文章采用文献计量和内容分析法,分析眼动追踪技术在虚假信息甄别中的应用,概述相关理论、指标和解释角度。研究结果显示:尽管眼动追踪技术在虚假信息甄别领域的应用相对较晚,但成果具有跨学科性,受到较高认可;相关研究集中在信息主体和客体方面,主要使用认知心理学中双重加工理论、启发式系统、详尽可能性模型等理论框架;研究涵盖14个眼动指标,主要从时间、空间、瞳孔直径等维度总结这些指标的应用效果及其与研究变量的关系,提供关于眼脑假说、非眼脑假说和认知努力等解释眼动指标的角度,认为使用眼动研究虚假信息甄别最重要的是在问题、理论、指标和解释角度之间建立起联系。The study of misinformation screening is crucial to understanding and managing false information,while eye-tracking technology plays an important role in information behavior studies.This paper analyzes how the technology is applied in misinformation screening,and outlines the relevant theories,indicators,and explanatory perspectives,using bibliometric and content analysis methods.The findings indicate that despite the relatively late application of eye-tracking technology in the field of misinformation screening,relevant studies are interdisciplinary and well-recognized,focusing on the subjects and objects of information,and employing cognitive psychological frameworks such as dual-processing theory,heuristic-systematic model,and elaboration likelihood model.The paper summarizes 14 eye-tracking indicators,and examines their practical application and relationship with research variables in terms of time,space,and pupil diameter.It introduces the theories interpreting the indicators,such as the eye-mind hypothesis,the non-eye-mind hypothesis,and cognitive effort,and argues that it is essential to establish links between problems,theories,indicators,and explanatory perspectives in the studies of misinformation screening using eye-tracking techniques.

关 键 词：虚假信息甄别 眼动追踪 认知过程 

分 类 号：G203[文化科学—传播学]