食品价格波动环境中消费者理性购买策略探究  

Study on Consumers’Rational Purchasing Strategies in a Food Price Fluctuation Environment

作　　者：奚凌 XI Ling(Swan College,Central South University of Forestry and Technology,Changsha 410211,China)

机构地区：[1]中南林业科技大学涉外学院,湖南长沙410211

出　　处：《食品安全导刊》2024年第14期166-168,共3页China Food Safety Magazine

摘　　要：本文分析了食品价格频繁波动环境下消费者理性购买面临的困境,重点探讨了价格波动对消费者购买决策的干扰、食品价格信息不对称、消费者价格风险认知不足以及购买力下降等问题。为引导消费者理性购买,提出了构建价格决策辅助系统、完善价格信息透明度机制、开展价格风险教育等对策建议。This article analyzes the difficulties faced by consumers in rational purchasing under the environment of frequent fluctuations in food prices,focusing on the interference of price fluctuations on consumer purchasing decisions,asymmetric food price information,insufficient consumer price risk awareness,and declining purchasing power.To guide consumers to make rational purchases,countermeasures and suggestions have been proposed to build a price decision-making assistance system,improve the transparency mechanism of price information,carry out price risk education.

关 键 词：食品价格波动 消费者理性购买 信息不对称 风险教育 

分 类 号：F726[经济管理—产业经济] F713.55