塑料制造业市场营销模式优化  

Optimization of Marketing Model for the Plastic Manufacturing Industry

作　　者：孙士红 Sun Shihong(Department of Gold Economics and Management,Yantai Gold College,Yantai,Shandong 264000,China)

机构地区：[1]烟台黄金职业学院黄金经济与管理系,山东烟台264000

出　　处：《塑料助剂》2024年第2期87-90,共4页Plastics Additives

摘　　要：信息化时代,塑料制造业面临市场竞争加剧、消费者需求多样化、环境保护要求提高等挑战。充分发挥信息技术、网络平台优势,构建塑料制造业市场营销新模式有助于提升企业对产品的管控力度,形成公平、透明的营销机制,进而拓宽企业生存与发展空间。社交软件、电商平台、搜索引擎、自媒体直播等发展迅速,塑料制造业需要积极转变营销理念,进一步优化营销结构,推动信息技术、网络技术等与塑料制造业深度融合,实现塑料制品的多渠道营销,推动信息技术、网络技术等与塑料制造业深度融合,为企业带来更高的经济效益。In the era of informatization,the plastic manufacturing industry is facing challenges such as intensified market competition,diversified consumer demands,and increased environmental protection requirements.Fully leveraging the advantages of information technology and network platforms,constructing a new marketing model for the plastic manufacturing industry can help enhance the control of products by enterprises,form a fair and transparent marketing mechanism,and thereby expand the survival and development space of enterprises.Nowadays,social software,e-commerce platforms,search engines,and self media live streaming are developing rapidly.The plastic manufacturing industry needs to actively transform its marketing concepts,further optimize its marketing structure,and promote the deep integration of information technology,network technology,and other technologies with the plastic manufacturing industry.This helps to achieve multi-channel marketing of plastic products,promote deep integration of information technology,network technology,etc.with the plastic manufacturing industry,and bring higher economic benefits to enterprises.

关 键 词：信息技术 塑料制造业 市场营销 

分 类 号：F274[经济管理—企业管理] F426.72[经济管理—国民经济]