全渠道零售模式的现状与发展前景  

Current Situation and Development Prospect of Omni-channel Retail Model

作　　者：陈佳 Chen Jia(ALDI(China)Investment Co.,Ltd.,Shanghai 200031)

机构地区：[1]奥乐齐(中国)投资有限公司,上海200031

出　　处：《中国商论》2024年第14期85-88,共4页China Journal of Commerce

摘　　要：本文深入剖析了全渠道零售模式的现状,揭示了其普及程度、实施效果、行业应用及市场竞争态势。随着信息技术的不断发展,全渠道零售模式在全球范围内得到广泛推广,显著提升了企业效益和市场竞争力。不同行业在全渠道零售模式的应用中展现出各自特色,市场竞争也日趋激烈。然而,全渠道零售模式仍面临数据安全、消费者信任等挑战。综上所述,全渠道零售模式展现出强大的发展潜力,但也需应对诸多挑战。This paper provides an in-depth analysis of the current situation of the omni-channel retail model,shedding light on its popularity,implementation effect,industry application,and market competition situation.With the rapid development of information technology,the omni-channel retail model has been widely promoted worldwide,significantly enhancing the efficiency and market competitiveness of enterprises.Different industries showcase distinct characteristics in the application of the omni-channel retail model,leading to a rise in intense market competition.However,the omnichannel retail model still faces challenges such as data security and consumer trust.To sum up,the omni-channel retail model shows strong development potential,but it also needs to navigate various challenges.

关 键 词：全渠道零售 零售模式 企业创新 市场竞争 消费市场 

分 类 号：F274[经济管理—企业管理]