果干趣味性包装设计  

Interesting Packaging Design for Dried Fruits

作　　者：罗伏利 赵田[1] LUO Fuli;ZHAO Tian(College of Packaging and Materials Engineering,Hunan University of Technology,Zhuzhou Hunan 412007,China)

机构地区：[1]湖南工业大学包装与材料工程学院,湖南株洲412007

出　　处：《包装学报》2024年第4期16-24,共9页Packaging Journal

摘　　要：针对目前市面上果干包装开启方式单调和装潢设计雷同等问题,引入趣味化包装设计理论,对果干包装结构、包装装潢设计进行创新。总共设计了3套方案:方案一为翻盖管型折叠纸盒,通过延长顶部面板形成撮箕形状,增加开启趣味性;方案二为异型折叠纸盒,参考小颗粒积木造型,在侧面进行卡槽设计,通过多个包装间拼接实现趣味性包装设计;方案三为多边形折叠纸盒,由6个正三棱柱盒体与1个六棱柱盒套组成。在包装装潢设计上,以果干为主要设计元素,运用简单大胆的图形和色彩,增加消费者在使用过程中的参与度,促进产品与消费者之间的情感互动。Aiming at the issues such as the monotonous opening method of dried fruit packaging and homogenous decoration design in the market,the interesting packaging design theory is introduced to innovate the structure of dried fruit packaging and packaging decoration design.A total of three sets of schemes are designed:Scheme 1 is a flip-top tube-type folding carton,forming the shape of a handful of skips by extending the top panel to increase the fun of opening.Scheme 2 is a heterogeneous folding carton,which refers to the shape of small-particle building blocks,and carries out the design of card slots on the side,so as to realize the interesting packaging design through the splicing of multiple packages.Scheme 3 is a polygonal folding carton,which is composed of six positive triangular prisms and one hexagonal prism box set.In packaging and decorative design,dried fruit is used as the main design element,while simple and bold graphics and colors are used to increase consumer participation in the use process and promote emotional interaction between the product and consumers.

关 键 词：果干 趣味化包装 包装开启方式 

分 类 号：TB482[一般工业技术—包装工程]