考虑数字溯源和企业社会责任的农产品供应链决策研究  

Agricultural Product Supply Chain Decision-making Considering Digital Traceability and Corporate Social Responsibility

作　　者：魏恒 王雪慧 胡果[2] WEI Heng;WANG Xue-hui;HU Guo(School of Economics and Management,Shanxi University,Taiyuan 030031,China;Shanxi Tourism Vocational College,Taiyuan 030031,China)

机构地区：[1]山西大学经济与管理学院,山西太原030031 [2]山西旅游职业学院,山西太原030031

出　　处：《经济问题》2024年第8期111-120,共10页On Economic Problems

基　　金：山西省社会经济统计科研重点课题“山西数字经济发展水平的指标体系构建与测度”(KYTJ[2022]009);山西省统计科学研究重点课题“新形势下我省产业链供应链韧性统计监测研究”(2023LZ026)。

摘　　要：基于“农产品合作社+大型商超”的农产品供应链,考虑供应链成员实施不同企业社会责任分担策略以及引入数字化追溯体系,分析企业社会责任(CSR)实施主体、产品价格敏感度、溯源敏感度等多个因素对决策的影响,识别促进CSR意识提升、溯源改进并实现供应链参与者双赢的博弈均衡特征和占优均衡。研究发现:企业履行社会责任具有提高产品溯源水平、稳定价格、促进市场需求、增加消费者剩余和社会福利的作用;农产品合作社履行社会责任将减少其收益而增加大型商超的最优利润,而大型商超通过恰当地履行社会责任不仅可以改善自己的收益,还可以提高农产品合作社的利润;当CSR水平处于特定区间时,供应链成员联合承担CSR不仅可以提升溯源水平,还可以使供应链各成员的利益实现帕累托优化。Based on the agricultural product supply chain of“agricultural product cooperatives+large supermarkets”,considering the implementation of different corporate social responsibility sharing strategies by supply chain members and the introduction of a digital traceability system,this paper analyzes the impact of multiple factors such as the implementation subject of corporate social responsibility(CSR),product price sensitivity,traceability sensitivity on decision-making,and identifies the game equilibrium characteristics and dominant equilibrium that promote CSR awareness,traceability improvement,and achieve a win-win situation for supply chain participants.Research has found that fulfilling corporate social responsibility has the effect of improving product traceability,stabilizing prices,promoting market demand,increasing consumer surplus,and social welfare;The fulfillment of social responsibility by agricultural product cooperatives will reduce their profits and increase the optimal profits of large supermarkets.By appropriately fulfilling social responsibility,large supermarkets can not only improve their own profits,but also increase the profits of agricultural product cooperatives;When the CSR level is within a specific range,the joint undertaking of CSR by supply chain members can not only improve traceability level,but also achieve Pareto optimization of the interests of all members of the supply chain.

关 键 词：农产品供应链 数字溯源 企业社会责任 分担策略 

分 类 号：F274[经济管理—企业管理] F270[经济管理—国民经济]