在地实践何以理论化?中国新媒体传播知识生发的自主性考察(1994—2024)  

How Can On-Site Practice be Theorized? An Examination of the Autonomy ofKnowledge Generation in Chinese New Media Communication (1994-2024)

作　　者：张秀丽 李开渝 ZHANG Xiu-li;LI Kai-yu(School of Journalism and communication,Xi'an International Studies University,Xi’an 710000,China;School of Journalism and Communication,Hebei University,Baoding,071002,China;Institute of Communication and Global Public Opinion,Xi'an International Studies University,Xi'an,710000,China)

机构地区：[1]西安外国语大学新闻与传播学院,陕西西安710000 [2]河北大学新闻传播学院,河北保定071002 [3]西安外国语大学国际舆情与国际传播研究院,陕西西安710000

出　　处：《编辑之友》2024年第7期30-37,共8页Editorial Friend

基　　金：国家社会科学基金后期资助项目“中国新媒体传播自主知识体系的脉络谱系与建构理论研究”(23FXWB004);陕西省教育厅研究计划重点项目“跨文化传播视域下陕西民俗外译话语体系建构研究”(2023XJ012)。

摘　　要：中国新媒体传播30年是其独特传播实践在全球渐具引领力的30年,也是其日益激活理论创新,从“他主”走向“自主”并在全球知识生产领域渐具话语权的30年,因此,对其知识生发的自主性进行考察是回应现实关切的重要学术命题。文章以理论发展、理论批判和理论创新为逻辑主线进行系统反思,发现中国新媒体传播知识生发的理论发展表征出从技术驱动到实践赋能的演进特征,理论批判主要围绕经典理论、研究范式展开,而理论创新主要为西方概念的中国诠注及中国独特实践的理论化,因此自主知识生发表征出以实践促智识的理论化态势,具体为从技术驱动到实践加持的研究取向,从功能主义到实践转向的范式转移、从全球在地化到在地全球化的建构理路。对中国新媒体传播知识生发的自主性进行考察是对其学术演进逻辑的纵横爬梳,也是为中国式现代化提供智识支持的时代担当。The 30 years of China's new media communication is the 30 years that its unique communication practice has become a leading force in the world,and it is also the 30 years that it has increasingly activated its theoretical innovation and moved from"other dominance"to"autonomy",and gradually gained a say in the field of global knowledge production.Therefore,the study of autonomous knowledge generation has become an important academic proposition to respond to the concerns of reality.Therefore,this study takes theory development,theory critique and theory innovation as the logical main lines of insight into the autonomy of its knowledge generation.It finds that theory development is characterized by the evolution from technology-driven to practice-enabled,while theory criticism mainly focuses on classical theories and research paradigms.In the meanwhile,theory innovation mainly involves the Chinese interpretation of Western concepts and the theorization of China's unique practices,therefore,its autonomous knowledge generation features the theorization of practice-enhanced intellectualism,which is specifically developing from technology-driven to practice-enabled,evolving from functionalism to practice-oriented paradigm,and shifting from globalization to practice-enabling.The specific research orientation is changing from technology-driven to practice-supported;the paradigm is shifting from functionalism to practice;and the constructive approach is moving from global localization to local globalization.The study of the autonomy of knowledge generation in Chinese new media communication is a longitudinal and horizontal combing of the logic of its academic evolution,as well as an epochal commitment to provide intellectual support for Chinese-style modernization.

关 键 词：新媒体传播 知识生发 自主性 实践 智识 

分 类 号：G206[文化科学—传播学]