至味在人间:城市烟火气游客体验的探索性研究  

The Essence Lies in the Mundane:An Exploratory Study on the Tourist Experience of Urban Yanhuo Chi

作　　者：蒋婷[1] 苗莉 李春 JIANG Ting;MIAO Li;LI Chun(School of Culture and Tourism,University of Jinan,Jinan 250002,China;Faculty of Business Administration,University of Macao,Macao 999078,China)

机构地区：[1]济南大学文化和旅游学院,山东济南250002 [2]澳门大学工商管理学院,中国澳门999078

出　　处：《旅游学刊》2024年第7期40-53,共14页Tourism Tribune

基　　金：国家社会科学基金项目“城市‘烟火气’休闲空间发展路径与策略研究”(23BGL184)资助。

摘　　要：烟火气是具有中国文化意蕴的词汇,与中国人的生活息息相关,城市烟火气为城市休闲、游客体验注入了新颖活力,然而,目前烟火气尚未受到学术界的关注,这也成为旅游体验理论可进一步深化研究的关键方向。文章透过烟火气这一滤镜去审视城市游客体验,建构了传统文化意蕴下的烟火气作为城市目的地文化符号的意象和学术内涵,运用深度访谈法获悉游客体验烟火气的过程,基于“认知-情感-行为”体验的框架,构建了城市烟火气游客体验的理论模型,实现了城市旅游体验研究的创新;揭示了烟火气游客体验的过程,丰富了基于游客情感体验的基础性理论;通过发现烟火气感知下的游客“家乡”情结在目的地地方认同形成机理中的关键作用,为城市游客地方感研究的深化作出了理论贡献。此外,该研究也提出了打造烟火气体验消费、创设复合空间等有益的实践启示,以及跨文化情境下烟火气感知差异、美食和民俗活动的关键作用等未来的研究展望。The concept of Yanhuo Chi,literally translated as the smell of cooking,imbued with Chinese cultural elements and intimately tied to the lives of Chinese people,has introduced a unique vibrancy into urban leisure and tourist experiences.Despite its significance,Yanhuo Chi has yet to garner attention in the academic realm,thereby presenting a critical direction for further deepening of tourism experience theory.This paper introduces the traditional Chinese concept of Yanhuo Chi into the context of tourism research,using Yanhuo Chi as a lens to explore and examine the urban tourist experience.Through in-depth interviews with 29 tourists and grounded theory analysis,we have gleaned insights into the process by which tourists experience Yanhuo Chi,and have constructed a theoretical model of urban Yanhuo Chi tourist experience based on the"cognition-emotion-behavior"framework.The results demonstrate that Yanhuo Chi bridges the dichotomy of ordinary,mundane everyday life and exciting,novel tourism contexts,perfectly illustrating the colorful,intertwined experiences of urban leisure tourism and everyday life.Key findings include:Yanhuo Chi encompasses both tangible and intangible attributes;in the context of Yanhuo Chi,food,linked through specific social relationships,plays a healing role for tourist emotions;Yanhuo Chi possesses the ability to shape social relationships,memory,and emotions.Tourist's imaginings and feelings of"home"can be translocated to cross-cultural"other places",fostering emotional solidarity with locals and other individuals through reciprocal Yanhuo Chi interactions,while shaping tourist identity.The emotional experience of Yanhuo Chi includes elements of excitement and exhilaration,but is primarily characterized by calm pleasure,indicative of the emotional overflow of Yanhuo Chi,enhancing the emotional energy of the tourist experience.This study makes significant theoretical contributions to urban tourism experiences,everyday life aesthetics,and sense of place.Specifically,it innovatively explores

关 键 词：烟火气 游客体验 情感体验 食物 地方感 

分 类 号：F59[经济管理—旅游管理]