版式设计中花中四君子元素在杯泡茶包装中的运用  

The Application of Four Gentleman Elements in Flower in the Design of Text Layout in the Packaging of Cup Tea

作　　者：魏茂康 WEI Mao-kang(Liaocheng University,Liaocheng 252000,China)

机构地区：[1]聊城大学,山东聊城252000

出　　处：《绿色包装》2024年第6期120-124,共5页Green Packaging

摘　　要：中国茶文化博大精深,已有几千年的悠久历史,而杯泡茶作为近些年来新兴的茶产品形式,包装设计上略有欠缺,同质化较为严重。本文通过对杯泡茶包装设计的审美趋势与创新分析,通过版式设计中的文字排版形式,将花中四君子元素应用到杯泡茶包装设计中,以提升商品与消费者之间的关联性,赋予商品文化内涵,同时提高杯泡茶包装设计的功能性与审美性。Chinese tea culture is extensive and profound,has a long history of thousands of years,and cup tea as a new form of tea products in recent years,the packaging design is slightly lacking,homogenization is more serious.Based on the analysis of aesthetic trends and innovations in the design of cup tea packaging,this paper applies the four gentleman elements in flowers to the design of cup tea packaging through the text typesetting form in the layout design,so as to enhance the correlation between products and consumers,endowing products with cultural connotations,and improve the functionality and aesthetics of cup tea packaging design.

关 键 词：版式设计 文字排版 花中四君子 杯泡茶 包装设计 

分 类 号：TB482[一般工业技术—包装工程]