成本学习效应下两周期供应链的CSR投入研究  

Study on CSR input of two-cycle supply chain under cost learning effect

作　　者：郑琰 王延娟 张成堂[2] ZHENG Yan;WANG Yanjuan;ZHANG Chengtang(School of Economics and Management,Anhui Agricultural University,Hefei 230036,China;School of Information and Artificial Intelligence,Anhui Agricultural University,Hefei 230036,China)

机构地区：[1]安徽农业大学经济管理学院,安徽合肥230036 [2]安徽农业大学信息与人工智能学院,安徽合肥230036

出　　处：《陕西理工大学学报（自然科学版）》2024年第4期73-84,共12页Journal of Shaanxi University of Technology:Natural Science Edition

基　　金：国家自然科学基金项目(71771003);安徽省自然科学基金项目(1808085MG215)。

摘　　要：基于制造商存在成本学习效应,构建由单个制造商与单个零售商组成的两周期供应链系统,运用Stackelberg博弈理论,研究零售商企业社会责任(CSR)投入周期对供应链决策的影响,探讨零售商CSR投入模式选择。研究表明:对于整个供应链来说,零售商的CSR投入总是有利的,当两期均投入CSR时,制造商与零售商利润最大化;制造商、零售商利润随着成本学习效应的增加而提高;成本学习效应与消费者CSR偏好减弱了价格对利润的影响;分散决策模式由于双重边际化会产生效率损失,通过联合收益共享-费用共担契约与二部定价契约可以实现帕累托改进,供应链利润达到集中决策下的利润。最后,通过算例分析验证了相关结论的成立。Based on the cost learning effect of manufacturers,a two-cycle supply chain system consisting of a single manufacturer and a single retailer is constructed.Stackelberg game theory is used to study the impact of retailer corporate social responsibility(CSR)investment cycle on supply chain decision-making,and to explore the choice of retailer CSR investment mode.The research shows that:for the whole supply chain,retailer’s CSR investment is always beneficial.When CSR is invested in both phases,manufacturer and retailer’s profit maximizes.The profit of manufacturer and retailer increases with the increase of cost learning effect.Cost learning effect and consumer CSR preference weaken the impact of price on profit.The decentralized decision-making model will cause efficiency loss due to double marginalization.Pareto improvement can be achieved through the joint revenue-cost-sharing contract and two-part pricing contract,and the supply chain profit can reach the profit under centralized decision.Finally,an example is given to verify the validity of the relevant conclusions.

关 键 词：成本学习效应 CSR投入 两周期 收益共享-费用共担契约 联合契约 

分 类 号：F272[经济管理—企业管理]