基于微分博弈的三级供应链质量改进研究  

Research on Quality Improvement of Three-level Supply Chain Based on Differential Game

作　　者：郜振华[1] 孙琬月 郜茗 GAO Zhen-hua;SUN Wan-yue;GAO Ming(School of Management Science and Engineering,Anhui University of Technology,Maanshan 243032,China;School of Chemical and Pharmaceutical Engineering,Hefei Normal University,Hefei 230601,China)

机构地区：[1]安徽工业大学管理科学与工程学院,马鞍山243032 [2]合肥师范学院化学与制药工程学院,合肥230601

出　　处：《价值工程》2024年第23期55-57,共3页Value Engineering

摘　　要：基于微分博弈理论,从质量管理角度出发探讨在分散式决策与集中式决策两个场景下的不同表现。通过算例分析比较场景下的最优策略。结果表明,在质量改进和广告宣传方面,制造商采用了一致的策略。然而,在集中决策下供应链整体系统能够取得最大收益。Based on the theory of differential games,this paper explores the different performances from the perspective of quality management in two scenarios:decentralized decision-making and centralized decision-making.Optimal strategies are compared through case analysis in each scenario.The results indicate that manufacturers adopt consistent strategies in quality improvement and advertising.However,under centralized decision-making,the overall supply chain system can achieve maximum benefits.

关 键 词：微分博弈 三级供应链 质量改进 广告宣传 

分 类 号：F274[经济管理—企业管理]