机器的觉醒:生成式AI溯源、演进与展望  

The Rising of the Machine:Generative AI Traceability,Evolution,and Future Prospects

作　　者：马阅欢 方佳明[1] 杨慧颖 Benjamin George 刘璐 韩林彤 Ma Yuehuan;Fang Jiaming;Yang Huiying;Benjamin George;Liu Lu;Han Lintong(School of Management and Economics,University of Electronic Science and Technology of China;John and Lillian Neff College of Business&Innovation,University of Toledo)

机构地区：[1]电子科技大学经济与管理学院 [2]美国托莱多大学商务与创新学院

出　　处：《南开管理评论》2024年第4期66-77,共12页Nankai Business Review

基　　金：国家自然科学基金项目(71571029);教育部人文社会科学研究规划基金项目(23YJA630023)资助。

摘　　要：自2018年GPT—1问世以来,生成式人工智能的迅猛发展给全球企业和组织的管理实践带来了巨大冲击。A I生成内容的研究迅速成为国内外学者关注的热点问题之一。先前AIGC研究聚焦于核心技术突破、应用场景融合、数据安全保护等方面,研究主题分散且尚未形成统一的研究框架。因此,本研究基于对AIGC概念的界定,选取了407篇国内外核心期刊上的文献作为研究对象,并结合LDA模型和人工编码的方法,对这些文献进行分析,最终得出8个子主题和3个主题,系统梳理了AIGC研究的相关内容。首先,从AIGC的兴起缘由、构建基石和驱动能力等方面进行溯源。其次,基于研究主题分析和溯源过程,结合“技术—组织—环境”(TOE)理论模型提炼出AIGC研究演进的知识框架,并在此基础上就技术与商业价值、管理实践与理论、负面影响与组织环境三个维度展开论述。最后,论述AIGC技术与管理的结合会如何影响管理实践、研究理论与方法,并据此提出未来可行的研究方向与建议,拓展研究视角。本研究结果有助于厘清AIGC的发展与演化脉络,对于了解和推动AIGC相关研究具有重要意义。Since the introduction of GPT-1 in 2018,the rapid development of generative artificial intelligence has brought a huge impact on the management practices of enterprises and organizations around the world,and the study of AI-generated content has rapidly become one of the hotspots of attention for scholars at home and abroad.However,previous AIGC research has focused on core technology breakthroughs,application scenario convergence,data security protection,etc.,and the research topics are scattered and have not yet formed a unified research framework.In order to make up for the lack of existing research,this paper explores the following three questions:(1)What is the origin of AIGC research in management science?(2)What is the impact of the combination of AIGC and management practices on the technology itself,business management and the external environment so far?(3)What are the potential future directions of AIGC research in management?Based on the Technology-Organization-Environment(TOE)framework,this paper extensively searches,organizes and analyzes AIGC-related research in important domestic and international journals,summarizes the knowledge framework of AIGC research evolution,and proposes a framework for the future research outlook of AIGC accordingly.Firstly,through literature review and combing,this paper defines AIGC as“text,code,image,video and voice content generated by generative AI algorithmic models based on automation,high efficiency and large-scale creation”.After that,this paper takes philosophical discernment as the entry point to trace the origin of AIGC research from the three dimensions of the origin of emergence,cornerstones,and driving capabilities,and comprehensively traces the emergence and development of the research on AIGC technology and management practices.The results show that AIGC research initially originated from the philosophers’discussion on whether machines have the ability to think intelligently,and the philosophical thinking drove the rise and development of research

关 键 词：生成式AI AIGC 研究综述 研究溯源 研究演进 

分 类 号：TP18[自动化与计算机技术—控制理论与控制工程] F49[自动化与计算机技术—控制科学与工程]