基于SPSS统计分析的企业薄利多销策略研究  

Research on the Strategy of Small Profit and High Sales Company Based on SPSS Statistical Analysis

作　　者：茹永梅 RU Yongmei(Sanming Medical Technology Vocational College,Sanming 365000,China)

机构地区：[1]三明医学科技职业学院,福建三明365000

出　　处：《浙江工贸职业技术学院学报》2024年第2期44-50,共7页Journal of Zhejiang Industry & Trade Vocational College

基　　金：福建省教育科学“十四五”规划2023年度课题“高职院校产业学院产教融合绩效评价体系构建研究”(FJJKGZ23-021);2024年三明医学科技职业学院院级教科研课题“高等数学学习焦虑对策研究——以三明医学科技职业学院为例”(2024KY016)。

摘　　要：为研究企业“薄利多销”的有效实施策略,以某大型超市销售流水记录为依据,利用SPSS软件对不同商品的成本价与门店价之间的相关性进行统计分析,并据此建立营业额和打折力度之间的数学模型。研究表明,实行薄利多销的商品必须满足其需求价格弹性系数减销售量增长率后的数值大于1的条件。富有弹性商品的打折力度越大营业额越大,可采用“薄利多销”策略刺激消费;单位弹性类商品营业额对打折反应比较灵敏,可采用小幅“薄利多销”策略;缺乏弹性类商品打折促销时应事先把握好约20%的打折临界点才能确保不亏本销售,以上策略为受互联网冲击的线下企业制定营销策略提供决策参考。In order to study the effective implementation strategy of“small profits and high sales”for enterprise,based on the sales flow of a large supermarket,SPSS software was used to statistically analyze the correlation between the cost price of different products and the store price,and then a mathematical model between turnover and discount power was established.The research has shown that products with small profits and high sales must meet the requirement that the value of the elasticity coefficient of demand price minus the growth rate of sales volume is greater than 1.The greater the discount on elastic products,the higher the revenue,and the“small profits and quick sales”strategy can be adopted to stimulate consumption;The turnover of elastic products per unit is sensitive to discounts and can adopt a“small profit and high sales”strategy;When offering discounts and promotions for products that lack flexibility,it is important to grasp the discount threshold of about 20%in advance to ensure that they are not sold at a loss.The above strategies provide decision-making reference for offline enterprises impacted by the Internet to formulate marketing strategies.

关 键 词：薄利多销 营业额 利润率 打折力度 SPSS 

分 类 号：F274[经济管理—企业管理]