儿童玩具设计中的色彩应用研究  

Research on Color Application in Children's Toy Design

作　　者：曾栋[1] ZENG Dong(Changzhou Art Vocational College of Jiangsu Province,Changzhou 213000,Jiangsu,China)

机构地区：[1]常州艺术高等职业学校,江苏常州213000

出　　处：《玩具世界》2024年第6期33-35,共3页Toys World

摘　　要：色彩是重要的视觉传达载体,人们在看到一款产品时,往往会被产品的色彩所吸引,尤其是在儿童玩具设计中,色彩的应用必不可少。设计师要充分分析儿童认知与情感需要,优化色彩方案,提升玩具的视觉吸引力和表现力。文章探讨了色彩在儿童玩具设计中的应用意义,梳理了现存主要问题,如用色单一、配色不合理等,并着重从主导色、邻近色、互补色、儿童身心特点、不同材质等方面,提出儿童玩具的色彩应用建议,旨在为设计师提高儿童玩具设计水平提供理论性参考。Color is an important carrier of visual communication.When people see a product,they are often attracted by the color of the product.Especially in the design of children's toys,the application of color is essential.Designers should fully analyze children's cognitive and emotional needs,optimize color schemes,and enhance the visual appeal and expressiveness of toys.This paper discusses the application significance of color in the design of children's toys,sorts out the existing main problems,such as single color and unreasonable color matching,and puts forward some suggestions on the color application of children's toys from the aspects of dominant color,adjacent color,complementary color,children's physical and mental characteristics and different materials,so as to provide theoretical reference for designers to improve the design level of children's toys.

关 键 词：玩具设计 色彩应用 儿童玩具 

分 类 号：TS958.02[轻工技术与工程]