数字化技术在电力营销中的应用  

Application of Digital Technology in Power Marketing

作　　者：范雅舒 徐鸣灿 FAN Yashu;XU Mingcan(State Grid Liaoning Electric Power Co.,Ltd.,Shenyang Dongling District Power Supply Branch Liaoning110133,China)

机构地区：[1]国网辽宁省电力有限公司沈阳市东陵区供电分公司,辽宁110133

出　　处：《电子技术（上海）》2024年第5期136-138,共3页Electronic Technology

摘　　要：阐述数字化管理在电力营销业务中的应用价值,探讨数字化技术在电力营销的应用,包括对数据进行实时监测、建立电力营销数据库、建立客户关系管理系统、优化供电企业服务流程,以有效促进电力营销管理水平的提升。This paper expounds the application value of digital management in power marketing business,explores the application of digital technology in power marketing,including real-time monitoring of data,establishment of power marketing database,establishment of customer relationship management system,optimization of power supply enterprise service process,in order to effectively promote the improvement of power marketing management level.

关 键 词：数字化技术 电力营销技术 客户关系管理系统 

分 类 号：F426.61[经济管理—产业经济]