“读屏”时代的纸书设计:未来可期  

Book Design in the Screen Age:The Future Looks Promising

作　　者：龚小凡[1,2] Gong Xiaofan

机构地区：[1]北京印刷学院设计艺术学院 [2]北京印刷学院美学研究所

出　　处：《美术观察》2024年第8期26-30,共5页Art Observation

基　　金：国家社会科学基金艺术学重大项目“设计创新与国家文化软实力建设研究”的阶段性成果,项目批准号:21ZD25。

摘　　要：如今以屏幕为载体的数字化阅读正在成为越来越多人的选择。面对数字化阅读的持续突进与升级,以及新的阅读生态下读者新的阅读需求,纸质书籍的设计还需拓展与提升。本文从互动和参与、AR等新技术的使用、个性化定制、设计传统与再设计几个方面来讨论“读屏”时代的纸质书籍设计。“读屏”与传统阅读将在一个共存的环境里长期并存,人们对通过更为丰富多样、更有活力的设计增强纸质书的吸引力、竞争力怀有很多期待。Digital reading on screen is becoming the choice of more and more people.In the face of the continuous advancement and upgrading of digital reading,as well as the new needs of readers under the new ecology,the design of printed books needs to be expanded and improved.This article discusses the book design at the screen agc from interaction and participation,the use of new technologies such as AR,customization,convention and re-design.Screen-reading and traditional reading will coexist for a long time,and people wilook forword to the attractiveness and competitiveness of books through more diversified and dynamic design.

关 键 词：“读屏” 纸质书 书籍设计 

分 类 号：J534.5[艺术—艺术设计]