“流动”的文字:数字化境遇下字设计的身份多重性  

"Flowing"Text:The Multiple Identities of Text Design in the Digital Environment

作　　者：段庚鑫 Duan Gengxin(Central Academy of Fine Arts,Beijing 100020,China)

机构地区：[1]中央美术学院,北京100020

出　　处：《艺术与设计（理论版）》2024年第8期39-41,共3页Art and Design

摘　　要：数字时代语境中,设计面临着媒介技术对设计路径、生产方式及传播机制等进行全面而深刻的重塑境遇。其中作为文化语义视觉符号的文字,通过其身份“转换”来实现数字化语境中的再生。因此,文章从媒介技术与意识观念两个视角出发,通过对文字的概念语义界限、设计实践路径方法以及身份角色转化过程三个层面进行研究。探究文字设计从单一趋向多元的身份多重性,并基于复杂而多变的数字时代语境,来研究文字的身份话语与社会价值的发展规律,思辨未来文字的设计实践方法与意义。In the context of the digital era,design is faced with a comprehensive and profound remodeling of design paths,production methods and dissemination mechanisms by media technology.In this con-text,text,as a visual symbol of culture and semantics,is regenerated in the digital context through the"transformation"of its identity.Therefore,this article studies the conceptual and semantic boundaries of text,the paths and methods of design practice,and the process of identity-kink trans-formation from the perspectives of media technology and consciousness.It explores the identity multiplicity of text design from single to multiple,and based on the complex and changing contexts of the digital era,it studies the development of the identity discourse and social value of text,as well as discusses the methods and meanings of the future design practice of text.

关 键 词：文字设计 身份转换 媒介转型 技术革新 

分 类 号：J0[艺术—艺术理论]