新媒体人才创新思维能力培养路径探析  

The Exploration of the Path to Cultivate Innovative Thinking Skills in New Media Talent

作　　者：董文良[1] DONG Wenliang(Innovation and Entrepreneurship College,Dalian Neusoft University of Information,Dalian 116023,China)

机构地区：[1]大连东软信息学院创新创业学院,辽宁大连116023

出　　处：《经济研究导刊》2024年第14期130-133,共4页Economic Research Guide

基　　金：2022年辽宁省普通高等教育教学改革研究项目“数字经济时代背景下专创融合培养模式的研究与实践”(辽教通[2022]166号)。

摘　　要：伴随着新媒体产业的蓬勃发展和AI人工智能时代的到来,新媒体从业者队伍越来越庞大,新媒体内容越来越丰富,但同时优秀的新媒体人才和优质的新媒体内容一样,都成为一种相对稀缺的资源。优质新媒体内容的生产,关键在人,重点在善用创新思维。对新媒体内容生产者而言,善于使用设计思维等创新思维工具和方法,养成创新思维优势,具有重要的价值和意义。基于此,以设计思维创新工具为载体,探讨了一种新媒体人才创新思维培养的新路径。With the flourishing development of the new media industry and the arrival of the AI(Artificial Intelligence)era,the workforce in the field of new media is expanding rapidly,and the content in new media is becoming increasingly diverse.However,just like high-quality new media content,outstanding new media talent has become a relatively scarce resource.The key to producing high-quality new media content lies in the people involved,with a strong emphasis on harnessing innovative thinking.For producers of new media content,being adept at using innovative thinking tools and methods such as design thinking and cultivating a competitive advantage in innovative thinking is of significant value and importance.This article,using design thinking as a vehicle,explores a new path to cultivate innovative thinking in new media talent.

关 键 词：新媒体人才 创新思维 优质内容 

分 类 号：G64[文化科学—高等教育学] G71[文化科学—教育学]